Lead Generation Companies Answering The Call in Maine
Lead Generation Companies Can Make A Small Shop Look Like A Big Shop
Lead generation companies can give a small startup business a megaphone to announce to the world they have launched. Although “word of mouth” is surprisingly still a powerful way to spread the word about a new business, it just cannot compare to the results that can be gained when a startup selects lead generation companies for advertising and other promotional services.
Since we are out of the “stone age”, business owners need to realize this and decide if they want to capitalize on using the internet to grow their new or old businesses. Lead generation companies are not really new but have grown far more popular than ever before. Some are more popular than others, but all in all, if you reach out to them, they will answer the call.
Lead generation companies can help a relatively unknown company out with things like:
- Google Adword Campaigns
- Be at the first page of Google search results
- Email Campaigns
- Show a business how to effectively use Google +
- Show a business how to effectively use YouTube
- And much more!
Another misconception about starting a new business is the business needs to be located in a large city like New York, Los Angeles or Chicago. This could not be further from the truth. Although it could help being in a larger market, with lead generation companies being utilized, the geographical location of a business will have no effect on if the business will be prosperous, or will fail. This all falls on the business owner and what tools they choose to invoke to help grow their businesses.
Lead Generation Companies Can Help Any Size City or State
A business can still succeed right out of the gate even if it is not located in a giant city. Take the state of Maine for instance. Maine is the 39th largest state in the United States of America. Even here, a small start-up business can bring in revenue that similar businesses in larger states can. This could not be more evident than in the Maine business success story of Gelato Fiasco, an artisan-crafted Italian gelato business.
The great state of Maine has 1.33 million people in it, and it’s best know for having the countries’ best lobster. However, owners Josh Davis, a “Mainer” and Bruno Tropeano, whose parents are from Italy, had the choice to use many different lead generation companies, but selected Google to help them work on reaching the 1.33 million people in Maine.
Davis and Tropeano’s story started far before they ever got the idea to start a Gelato shop. The two business minds met at Bently College in where else; a business class. It did not take long for the two to click as in 2007, they put their funds together and opened Gelato Fiasco in Brunswick. With the state of Maine being mostly known for lobsters, this new business idea could have not caught now and went south very fast. However, customers flocked to the store like birds looking for sunflower seeds after the store opened.
Gelato ice cream in Maine hit it off so well, in 2012, the two friends opened a second shop in Portland. They later opened a “flavor foundry” in 2014 to help get their product in grocery stores.
Top-notch lead generation companies such as Google were there with Davis and Tropeano every step of the way. The two used Google Adwords to help research the best keywords to target for advertising. They used Google Maps so Gelato loving-die hard eaters could easily find their shop online without getting lost.
“If somebody pulls out their cell phone in Portland looking for gelato, they can find us,” says Marketing Director Bobby Guerette. The Google My Business account for Davis and Tropeano has helped new customers find their shops and has helped spread the word about Gelato Fiasco.
“Our ad was shown 74,000 times in one month, said David. These were stats that we were able to easily see without Google Adwords account.”
Today, Gelato Fiasco has 45 employees and uses email and social media to engage with their ever-growing clientele base each day. They have even taken it one step further as they send out daily “flavor alerts” when they have come up with a new flavor they are sure the die-hard clients will love.
Not every business has a product that looks “good” in pictures and on video, Gelato Fiasco is not one of these businesses. They use lead generation companies such as Google for their marketing tools such as YouTube, to show the world how beautiful, delicious and mouth-watering their Gelato really is.
Gelato Fiasco has done a great job embedding itself into the community. The Mainers even had a wedding reception there out of all places. This should let people know how successful lead generation companies have been for Davis and Tropeano.
The marketing approach taken by the two has been working very well for their company. Revenue has grown from $1.9 million in 2013 to $3.1 million in 2014, and their gourmet gelato is now sold in over 2,000 grocery stores across the U.S.
“Our brand is about building genuine relationships with people,” Bobby says. “We use the web to extend those relationships. The Internet helps us run and grow our business every day.”
Google By The Numbers at Maine https://www.thinkwithgoogle.com/
Maine, also known as The Pine Tree State, is all in as many of them have been using Google and all their business products to help launch their businesses. Google has helped bring in $328 million of economic activity for Maine businesses just in 2014.
When it comes to non-profits and other Maine businesses, 5,600 of them used marketing tools from Google such as Adwords and Adsense.
Google, world renowned for the philanthropist effects, have given away $569,000 in free advertising to 34 Maine businesses. These grant funds were courtesy of the Google Ad Grant Program.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Lead Generation Companies, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
“The data and the images in this article were taken from the Google USA Report 2014.”
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