Marketing Agency Companies in Texas Use Google to Help Businesses Go Big.
Marketing Agency Companies in Texas Use Google to Help Businesses Become International Powerhouses.
Marketing agency companies are not in business to grow their business; they are in business to grow your business. They accomplish this by making sure your market can find you, even when they do not know you are needed. They understand the rules of search engine marketing and put their knowledge to work for you, so that you can expand and reach your customers anywhere, at any time. Marketing agency companies have the freedom and flexibility to work for you on your schedule, while keeping up with search engine algorithms on their Schedule.
In order to expand your market beyond your backyard, you need to have a universal marketing campaign that encompasses the way in which people search and shop around the world— not just in your county, state, or even country. Marketing agency companies are amazing resources when it comes to building and developing such a campaign. With their help, you can spread the word quickly around the world. Marketing agency companies can help your business:
- Achieve new growth goals
- Expand your reach both nationally and internationally
- Keep up with internet marketing trends
- Stay in front of your customer base
… and more.
When choosing a marketing agency to work with your company, make sure they have the knowledge of your current market as well as your anticipated expanded market. Your marketing agency company must understand the vernacular of other countries and the way in which people shop around the world as well as locally. In addition, your marketing agency company should be willing and able to stay on top of the changing search engine algorithms and implement strategies to make them work for you. This firm will become your internet marketing arm, so it is essential that you communicate well and share a common goal of growing your business ethically, efficiently, and effectively.
Marketing agency companies understand the need for effective organic marketing, especially when working in the digital age. They know your company has competition and your competition is online getting noticed. Therefore, they must analyze your market and well as the overall internet trends and combine these two pieces of information to create a plan for you that will keep you ahead of your competition and allow you to grow beyond your hometown and even beyond your country.
BuildASign.com and Google in Texas
All businesses have to start somewhere, but truly innovative businesses expand above and beyond their meager beginnings. BuildASign.com is an example of that kind of company. In 2006, BuildASign.com was just over a year old and had a niche of making signs for small businesses. However, by 2013, they had grown into a powerhouse, offering online custom printing for products including signs, canvas, apparel, business cards, car wraps, and more. They now have operations in not only the US, but in Canada, the UK, and Germany as well, with over $57 million in revenue. “With Google, we didn’t have to open a store or put up a lot of cash for a large advertising campaign. That was huge for us,” explains Jerry Sun, CIO.
One of the most instrumental marketing tools for BuildASign.com was Google AdWords. “We asked Google to help us tell the world that we had this great easy-to-use interface that gives customers complete control of the design and ordering process for signs and banners. As customers began placing larger orders and buying multiple times from us, Google Analytics helped us understand how they were navigating to and ordering from our site. Then we were able to take that information and make better strategic decisions around our marketing campaigns and site design.” Since 2006, BuildASign.com has a compounded annual growth rate of over 50%. BuildASign.com uses numerous Google tools to help them keep their business running smoothly, including:
- Google AdWords
- Google Docs
- Google Drive
- Google Analytics
… and more.
Now, BuildASign.com is venturing into the world of Google+ as well. Fans can post their photos and special promotions, and BuildASign.com can post about their community outreach and work with the Leukemia & Lymphoma Society. In addition, Google+ provides a great place to showcase their “Welcome Home” banners and signs for military personnel returning home, of which BuildASign.com has donated over 325,000. “Google allows us to iterate and get ahead much faster. We can push products up and get good feedback very, very quickly.” If not for Google, BuildASign.com would not have expanded at the rate it experienced, nor would it have an international reach that is envied by most of its competition.
Google By The Numbers In The State Of Texas
Texas is known for its Longhorns, football, and vast opportunity. Home to three of the largest cities in the South and some of the best educational institutions in the States, many businesses flock to Texas to build, expand, and succeed. However, with such an intense marketplace full of competition, business owners must stand out from the crowd, offering a level of engagement and interest that may be unprecedented and unnecessary in less competitive environments. Google has numerous tools to help these businesses stand out from the crowd, reach their target audience, and succeed beyond their wildest dreams.
BuildASign.com is one of many businesses and non-profit organizations in Texas who benefit from Google’s suite of tools and products. For example:
- In 2013, Google helped Texas businesses, website publishers, and non-profits see $5.6 billion of economic activity.
- 116,000 Texas businesses and non-profits benefited from Google’s tools, such as AdWords and AdSense.
- Google Ad Grants Program raised $2 million worth of free advertising for 82 Texas non-profits.
- Google employs over 150 Texans on a full-time basis in their office in Austin.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Marketing Agency, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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