This week, one of our prospects, a technology company, requested our advice to design and execute marketing campaigns for lead generation and branding objectives.
Our prospect is a small technology company that develops and sells a new marketing software for brands and agencies, and wants to sell the software in Europe and America.
This is a classic B2B lead generation and branding project.
We recommended the following 4 campaigns to our prospect, for qualified lead generation and branding objectives, in Europe and America.
- LinkedIn Sponsored Content Ads campaign for brands
- LinkedIn Sponsored Content Ads campaign for agencies
- Google AdWords Display campaigns for brands and agencies
- Content marketing campaign for brands and agencies
LinkedIn is a 500 million professional network categorized in a big data marketing platform by the following main advertising targeting variables:
Geographic location: Country, State, City
Company Name
Company Industry (Industry type)
Company Size by employee’s number
Job Title
Job Function
Job Seniority
We recommended to our prospect to launch a LinkedIn Sponsored Content Ad campaign targeting the following variables for brands lead generation objectives:
Geographic location: America and Europe countries
Company Industry: Manufacturing and Services
Company Size: Medium and Large companies
Job Function: Marketing
Job Seniority: C-Level and Managers
We recommended to our prospect to launch a LinkedIn Sponsored Content Ad campaign targeting the following variables for agencies lead generation objectives:
Geographic location: America and Europe countries
Company Industry: Marketing and Advertising
Company Size: Medium and Large companies
Job Function: Marketing
Job Seniority: C-Level and Managers
- Google AdWords Display campaigns for brands and agencies:
Google AdWords Display is the most powerful marketing, advertising, and branding communication tool available in the market today.
Google AdWords Display targets all the 4 billion worldwide Internet users by the following variables:
Personal variables: Geographic location, Age, gender, interests, browsing patterns.
Content variables: words, topics, websites
We recommended to our prospect to launch a Google AdWords Display campaign, targeting the following content variables for branding objectives:
Geographic location: America and Europe countries
Words: Marketing, advertising, branding, social networks, influencers.
Topics: Marketing, advertising, branding, social networks, influencers.
- Content marketing campaign for brands and agencies:
We recommended our prospect to design and launch a content marketing campaign, consisting of a permanent production, publication, and distribution of articles about the company products and services, and how they satisfy their customer needs.
With this content campaign, our prospect will get qualified lead generation and branding in the following digital places:
First page of Google (organic)
Social Networks
Email marketing
With these 4 B2B campaigns, our prospect customer will position its brands, products, and services in America and Europe, for brands and agencies.
You can read our previous article in the following link:
https://www.msalesleads.com/how-to-get-qualified-leads-in-linkedin-case-study/
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.
