This article is addressed to small business owners and marketing managers that want to know the benefits of mobile ads for small businesses.
This article is being written on august 27, 2018.
Mobile Ads for small businesses is one of the main tactic elements of digital marketing for small businesses; and small businesses should use it in a permanent manner according to their business needs and financial capabilities.
People use their smart mobile phone every day to satisfy different needs, and small businesses can deliver a message to their audience in their mobile phone using mobile ads.
Mobile Ads belong to the category of Display Ads.
There are many Display Ads providers, and Google is the world leader, almost second to none, followed by Facebook/Instagram.
Google Display Ads can be used as Mobile Ads.
Facebook Display Ads cannot be used as Mobile Ads.
Mobile Ads are the type of Ad that can be deliver in the mobile phone without the need to be logged, browsing, or using the mobile phone. Mobile Ads can be just display at the mobile screen without the mobile user having the need to interact with the mobile phone. Google can do this. Facebook cannot.
Facebook display ads cannot be mobile ads, even though Facebook can display ads at Facebook App at the mobile phones, as long as the user is logged at Facebook and browsing the mobile Facebook App.
Google display ads can be mobile ads, and these display ads can be shown at the mobile screen, even if the user is not touching the mobile phone.
So far we have explained that a Google Display Ad can be a Mobile Ad, and a Facebook Display Ad cannot be a Mobile Ad, understanding that a Mobile Ad is the Ad that can be shown to the mobile user without having the need of any interaction with the mobile phone.
How does Google Display Ads work as Mobile Ads?
Google Display Ads can be displayed at the mobile phone screen of any mobile user.
Google Display Ads targeting can be done by the following variables:
People targeting variables: Geographic location, age, gender, interest according to browsing patterns.
Content targeting variables: words, topics, and websites.
Google Display Ads when used as Mobile Ads, can be very effective, efficient, and satisfactory for local small businesses.
Local small businesses can use Google Display Ads as Mobile Ads to show their ads to their audience at their local geography.
Our agency always recommends to our local customers to use Google Display Ads as Mobile Ads in their digital marketing campaigns.
Google Display Ads used as Mobile Ads, is a very effective, efficient, and satisfactory manner to deliver a message to small businesses audiences.
You can read our previous article in the following link:
This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.