Online Lead Generation Services Make Difference for Illinois Businesses
Online Lead Generation Services Make Big Impact at Non-Profits and Businesses organizations
Illinois is a state that is full of industry and business with both brick and mortar, as well as Internet businesses of all different types. Many of these business owners understand that having a website is not all that you need to be successful in the online world. Using Google advertising tools can make the difference between success and failure, which is why many choose to use online lead generation services to give them the added boost in their business traffic.
Make the Most of Google With Online Lead Generation Services
An online business depends upon the traffic that comes to their site. While you can depend upon word of mouth, if you want to make a bigger impact you have to take advantage of the Internet tools that are available. The Google search engine is a massive marketplace, but if you are not in the first page or two of results for your keyword(s), then you have a harder time getting the traffic that you are looking for. Most people will not look beyond a page or two of results, which is why it is so important to do everything possible to move up in the rankings.
Google AdWords and Google AdSense are two tools that can change where you rank in the search engines. By using the right keyword(s), you can instantly make a difference in the amount of traffic that you have. Finding professional online lead generation services can ensure that you are using the right keywords and can use Google Analytics to see where you stand.
Kids Science Lab Found Possibility in Google Advertising
Children need hands-on learning to ensure that they get the most from what is taught. Two friends, Keith Norsym and Shegan Campbell, founded Kids Science Labs (KSL) to help make children more critical thinkers and problem solvers. Learning how the world works feeds a child’s natural curiosity and allows them to “feel empowered. They feel proud. They believe they can create and invent. And it’s a lot bigger than science in that moment,” says Keith.
The Internet is a big part of their business and “plays an absolutely integral role in everything we do,” explains Keith. They research using Google Search and Google Apps for Work. For example, “We’ve also investigated the neighborhoods where we plan to locate a KSL center, to understand where there are like-minded businesses, schools, etc. If you looked at our Google Maps, you’d see about 10,000 stars of saved businesses. We’d be lost without it,” explains Keith. They use it for more than planning and class creation, however.
Since they opened the first Kids Science Lab, they have used Google AdWords and Google Analytics to advertise their business. They have seen strong growth in 2013 and 2014 and are looking forward to doubling the number of KSL innovation centers in 2015 from 2 to 4, as well as opening more than 50 new centers over the next three years. Their goal is to see in the future that they have inspired kids in learning how to design the future and solve problems.
Using the Best of Google’s Advertising Tools https://www.thinkwithgoogle.com/
Google offers several advertising tools to help your business to get the notice that you need. Google AdWords and AdSense are the most common tools, and these are used in conjunction with Google Analytics. By using all of these together, you can help your site to move up in the Google search rankings and get the traffic you are looking for.
In Illinois, Google helped provide almost $10 billion of economic activity for non-profits and businesses in 2014. Approximately 63,000 businesses and non-profits used Google advertising tools, and if you were not part of this group, you could have given up quite a bit of money that could have been made. If you have been wondering how to take your business to the next level, this could be it. Whether you hire online lead generation services, or you try to do it on your own, Google is your key to taking your Internet business to a new level.
Non-Profits Seeing Increase in Internet Donations
Even non-profits can see significantly benefit from using the advertising tools from Google. Your non-profit coming up in the first few pages of results allows prospective donors to find you quickly and easily. Once you get them on your site, you want to be sure that you make donating super easy and quick. This can increase your donations and help you to not depend upon the traditional fundraising quite as much.
Many non-profits steer away from Google advertising because it will cost them money to get started. Even though they will more than recoup their money, this is a hard hurdle to get over when you are over a non-profit that has to fight for every dime that they raise. The good news is that Google offers an Ad Grants program that can help out with the cost and allow you to see how it can help your non-profit. In Illinois, $8 million of free advertising was given to almost 300 non-profits through the Google Ad Grants program.
Whether you are a startup or you have been in business for a while, taking advantage of the opportunity that the Internet offers you is essential. By using Google AdWords or Google AdSense, you can make sure that your site will come up in the top few pages of results to allow your site to get the notice and traffic that you are looking for. LeAds is one of the online lead generation services that can help you to get the results you are looking for. Give them a call today.
This article was written by the LeAds copywriter team. LeAds is one of the top Google online lead generation companies, who specializes in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business or non-profit.
“The data in this article was based on the Google USA Report 2014.”
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