About the Author: Expertise and Experience: This article was written by Julio R. Sanoja, Google Ads and SEO consultant and strategist. Julio is an environmental engineer from University of Michigan class of 1983. He has been strategically designing and executing more than 300 Google Ads and SEO campaigns since 2002. Attending since 2002 to all Google annual conferences. Keeping update on all new Google technologies through reading, searching, researching, studying and applying all new Google content published on Google original sources. Julio has given conferences, workshops, and courses about Google Ads and SEO since 2002 in Universities, Agencies and Companies in USA and Latam. Julio has 20 years of experience and expertise in Google Ads and SEO. You can see the complete Julio Bio at the following LinkedIn profile: https://www.linkedin.com/in/juliosanojarial/ Authoritativeness: Julio has written and published more than 400 articles about Google Ads, SEO, digital marketing, and digital advertising. You can read Julio´s articles at the following link: https://www.msalesleads.com/category/articles/ Julio has been featured at Expertise, Upcity, Clutch, and Design Rush as one of the top consultant in Miami. Julio has also been featured at CV Magazine as a most outstanding consultant for lead generation solutions in Florida 2018, and SEO Consultant of the Year 2019 - South East USA. Has been also featured by Design Rush as one of the top 25 SEO Coonsultants that can adapt your SEO strategy in 2019, and one of the Top Florida Consultants in 2019. Our articles have been featured at Medium. We have been interviewed at Voyage Mia. We have obtained several Google featured snippets in search. Trustworthiness: We help businesses all over the world, to grow their businesses; position their brands, products and services; and get qualified leads and new customers online. We have been doing this for the last 20 years.  You can write me juliosanoja@gmail.com or you can call me 305-918-9793 if you need our services. Julio has worked for and with global brands such as Exxon, Dow Chemical, Gulf Oil, Harbison Walker, Cambridge International Consulting, IMG Academy, Pfizer, AstraZeneca, Sandoz, Mercedes Benz. We have also worked for small and medium size companies. You can read our recent case studies at the following link: https://www.msalesleads.com/category/case-studies/ You can read Julio´s skills, endorsements, and recommendations at his LinkedIn profile: https://www.linkedin.com/in/juliosanojarial/