A featured snippet in search is a featured search result that Google places at the top of the first search results page, in a special featured manner. Google considers that this result is the best answer to the search query.
A featured snippet in search shows that Google trust this content, and Google believes that this content is a good answer to the user search query.
Small businesses may achieve featured snippets in search by executing an article marketing campaign.
Small businesses may achieve featured snippets in search by producing, publishing, and distributing articles about their products, services, and how they satisfy customer needs.
This is what Google says about featured snippets in search in its support page:
“When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.”
“The summary is a snippet extracted programmatically from what a visitor sees on your web page. What’s different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.”
“Like all search results, featured snippets reflect the views or opinion of the site from which we extract the snippet, not that of Google. We are always working to improve our ability to detect the most useful snippet, so the results you see may change over time. You can provide feedback on any Featured Snippet by clicking the “Give Feedback” link at the bottom of the box.”
Our agency has obtained a Google featured snippet in search for the search term: “article marketing for small businesses”, and we are happy and proud about it. Once again, this result shows that article marketing gives many advantages to small businesses.
You may read the following article to learn further information about article marketing for small businesses:
You can read our previous article in the following link:
This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793.