Pay Per Click Advertising Agency in Washington, D.C. Will Use Google to Help You Grow Your Non-Profit
Pay per click advertising agency in Washington, D.C. know how to use Google to help you promote news of your non-profit organization and its achievements to the world.
A pay per click advertising agency is not just a tool for business growth, but a great tool for non-profit growth as well. Non-profits are usually on a very tight budget, and as a result, cannot afford to take chances on advertising campaigns. Therefore, they need the expertise that a pay per click advertising agency offers to make sure their advertising campaign targets the necessary markets in the most cost-effective and time-conscious manner. Whether it be fundraising campaigns, or promoting product and service sales, a pay per click advertising agency can help your non-profit achieve its goals. A pay per click advertising company can:
- Help Maximize Your Fundraising Efforts
- Increase Awareness for Your Organization
- Help Your Organization Build Relationships
- Help Minimize Time Spent on Marketing
…And Much More!
Hiring a pay per click advertising agency is a great way to develop the most cost-effective advertising campaign and save you time so you can focus on working and developing the goals of your non-profit organization. These companies make it their business to ensure that the internet and its advertising capabilities work for you. Their objective is to drive traffic to your website and, ultimately, your cause. Hiring this type of company keeps the guess work out of advertising, which allows a non-profit organization to save money.
A good pay per click advertising agency will utilize the internet to its fullest potential for your cause while keeping your company relevant. The company you hire should have beyond a basic understanding of not only the goals of your business, but the goals of your advertising campaign and how to aid you in achieving these goals without it costing an arm and leg.
Dog Tag Bakery and Google in Washington, D.C.
Non-profit agencies are not only relying on the internet to bring them business, they rely on it for awareness and fundraising all while keeping costs low. That is why Dog Tag Bakery turned to the internet to help grow their organization. Jesuit Father, Rick Curry, and real estate mogul, Connie Milstein, founded the organization which graduated its first class in 2014. Dog Tag Bakery helps military veterans earn the skills associated with running a small business and building their professional lives as civilians. The organization partners with Georgetown University to offer the classes while Dog Tag Bakery offers the hands on experience. “It’s called Dog Tag Bakery because dog tags are the one aspect of the military that goes across all the different branches, and they’re something everyone recognizes and understands,” says CEO Meghan Oglivie, “the goal is to give the fellows a holistic understanding of running a small business.” As a matter of practice, the organization uses its strong online presence combined with its storefront to increase it visibility.
As a non-profit, Dog Tag Bakery is very cost-conscious and looks for ways to save money in its daily expenses. Funding can only take your organization so far, and then it is up to each organization to utilize its creative forces to go further. That is why Dog Tag Bakery relies on Google’s free digital tools specifically geared toward non-profits. “As a non-profit, you’re always counting your pennies because they’re someone else’s pennies,” says Meghan.
Beyond the basic technologies offered by Google, such as Gmail, Google calendar, etc., Google Alerts and Analytics have helped the organization track its mentions and business sources. Google alerts will alert the organization of every media mention while Google Analytics will aid in keeping the website current with effective communication.
“We work really hard on using the internet and our website to promote what we do and communicate with others,” Meghan says. “The goal is to have a replicable model and set up in other areas all across the country.” To help them achieve this goal, some of the tools used by Dog Tag Bakery are:
- Google Apps for Non-Profits
- Google Analytics
- Google Alerts
While the non-profit started its classes and program five months before opening (since that is the length of the program), the bakery itself opened in December 2014 and made 17,000 sales by January 2015. The bakery and its fabulous baked goods have received tons of press, both nationally and locally. However, the real story is the way the organization helps its veterans prepare for civilian life. Therefore, educating the public about the mission is key for the organization. “We do a lot of outreach and engagement online all with the goal to make life a bit easier while continuing to make a big impact,” says Simone Borisov, Director of Development.
Dog Tag Bakery is utilizing the internet to help bring its mission to the world. And its mission is to help veterans assimilate back to civilian life. They understand that without the internet and their internet presence, this mission will not be heard. “It’s great to have a storefront in Georgetown, but the online presence is our storefront for the world,” says Meghan.
Google By The Numbers In Washington, D.C. https://www.thinkwithgoogle.com/
Washington, D.C. is our nation’s capital. With that comes business opportunities for business and non-profits alike. However, in order to capitalize on those opportunities, organization leaders must be concise and take advantage of the tools around them, whether it be networking partners or taking advantage of the internet’s tools. To help them achieve their goals, businesses and non-profits, alike, turn to Google and the many tools Google offers to help them reach their goals.
Dog Tag Bakery is one of many non-profits in Washington, D.C. who benefit from Google’s suite of tools and products. For example:
- In 2014, Google helped Washington, D.C. businesses, website publishers, and non-profits see $1.16 billion of economic activity.
- That calculates to 5,900 Washington, D.C. businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $10,100,000 of free advertising to 254 Washington, D.C. non-profits.
- Google employs over 100 full-time people in the Washington, D.C. office.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Leads Companies, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data and the images in this article were taken from the Google USA Report 2014.
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