Pay Per Click Advertising Companies Use Google to Help Companies in Texas Surpass Competitors
Pay Per Click Advertising Companies Can help Texas Businesses Utilize Google to Stay Relevant, Going Above and Beyond the Competition
Pay Per Click Advertising Companies are in business to help the customers understand market trends for their business and implement the best marketing plan based on those trends. These companies follow trends affecting their clients’ industries. They determine who is buying the products, how they are buying the products, and where they are looking to buy the products. They understand the context for which a social media campaign is helpful verses a basic web campaign. Pay Per Click Advertising Companies can:
- Keep You In Front of Your Clientele
- Maximize Your Advertising Dollars
- Minimize Your Budget
- Help You Stand Out Above Your Competition
Pay Per Click Advertising Companies work to help you get more business from your online advertising. They understand how the web works and the best options for your business. Pay Per Click helps implement organic search tools along with pay per click tools to make sure the internet is working for you. And they do all of this without breaking the bank. The firm is made up of experts in online promotions who incorporate your online marketing with all the advertising methods you are using.
When deciding which Pay Per Click Advertising Companies to utilize, make certain you are using a company that employs advertising professionals. The way your advertising appears in a search is as important in some cases as what it actually says. Your Pay Per Click Advertising Company should understand not only your marketing trends, but internet trends in general and what will cause people to click on your advertisement as opposed to your competition.
While your Pay Per Click Advertising Companies do not need to be an expert in your business, they should be an expert at listening. They must know how to listen to your wants and needs. They are not in business to recreate your business. Therefore, it is important they listen to how you run your company and what is important to you when creating your campaign.
Milk + Honey and Google in Texas
Bringing a piece of home to a new city takes a combination of hard work, passion, and amazing business tools. That combination is exactly what helped Milk + Honey thrive in Austin, Texas. Alissa Bayer knew while attending grad school at the University of Texas, that Austin was her new home. It was perfect, except for the lack of the day spas she grew to love while living in the cities of New York, Washington, D.C. and San Francisco. So, in 2006, she and her husband Shon, founded Milk + Honey spa. Bayer developed the passion for the business and the knowledge and willingness to put in the hard work. And thanks to Google, she had the tools. “We knew early on that discovering us on the web was really, really important.” Shon says.
Google AdWords has been part of their marketing program since before they opened their spa. Alissa and Shon estimated a 10X return on investment. “AdWords is a big part of how we market the business,” says Shon. “It works. It’s trackable. We use it in conjunction with Google Analytics, so we can track a client’s journey on our website from an organic search or a pay-per-click search.”
The online presence of Milk + Honey has been essential to the growth of the business. The spa receives about 35% of their booking online. Additionally, with spas in several locations, Google has allowed them to manage and collaborate remotely. “We are able to share information, work remotely, collaborate remotely,” Shon says. “That’s been essential for us.” Some of the tools used by Milk + Honey are:
- Google AdWords
- Google Docs
- Google Apps
- Google Chromebooks
With the help of Google (www.google.com) and the internet, Milk + Honey has grown beyond their beginnings in Texas. They now have four luxury spas in Austin, one in Boston, and are opening a location in Houston. They also sell a new line of plant-based, organic skin and body products which they offer online and in retail stores in seven states. To help maintain their quality of service, they have employed 210 employees and are continuing to grow. “Internet marketing enables us to move faster than our competitors,” Shon says.
Google has allowed Milk + Honey to thrive while keeping their overhead down. With six locations and a web-based retail business, Google has helped Shon and Alyssa remain local while connecting with their staff and their clients. “As a retailer, having an incredibly affordable and durable product has really helped drive our IT costs down,” says Shon. “It’s about having something that’s simple, always works, and doesn’t require a lot of overhead. It accelerated where we are today.”
Google By The Numbers In The State Of Texas
Texas combines a thriving metropolis with a ‘Southern hometown’ lifestyle people across the nation have come to admire. Google has helped many businesses keep their charm and southern style while helping them thrive beyond their state lines.
Milk + Honey is one of many businesses in Texas who benefit from Google’s suite of tools and products. For example:
- In 2014, Google helped Texas businesses, website publishers, and non-profits see $6.64 billion of economic activity.
- That calculates to 154,000 Texas businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $8,460,000 of free advertising to 405 Texas non-profits.
- Google employees over 200 Texans full-time in their Austin office.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Pay Per Click Advertising Companies, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data and the images in this article were taken from the Google USA Report 2014.
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