Pay Per Click Advertising Company in West Virginia Uses Google to Help You Stand Out From the Pack
Pay Per Click Advertising Company in West Virginia will use Google to help you showcase how your company is different from your competitors.
Pay Per Click Advertising Company can take your website and your online marketing to the next level. The goal of such a company is to utilize the internet to help you stand out from the crowd and attract the customers that are looking for you and your services or products. This type of company can ensure that your advertising dollars are working for you and not the other way around.
The difference between an advertising company and a pay per click advertising company is the ability to understand and utilize internet advertising to reach numerous potential clients at minimal costs. Pay Per Click Advertising Company understand how the internet is used by consumers to research and ultimately make buying decisions. This type of company will bring this knowledge to the table when helping you develop an internet marketing platform. A Pay Per Click Advertising Company will:
- Develop Your Online Marketing Campaign
- Connect You to Your Best Potential Clients
- Help You Build Your Business Reach
And Much More…
Typically the most ideal use of a pay per click advertising company is to allow such a company to create a marketing plan that puts you front and center for searches relating to your business and service areas. You become a featured link in a Google search that would allow your potential clients to see your company before your competitors, allowing you to stand out from the crowd and make that very important first impression with your potential clientele.
Find a pay per click advertising company that not only understands your business, but understands your target audience and market. At times your market may dictate how your potential clients utilize the web for buying decisions. This piece is an essential one for making your internet advertising work for you, and as such, is essential for your pay per click advertising company to understand and implement into your campaign.
Spring Hill Pastry, LLC and Google in West Virginia
Companies that have been in business for many years have found the need to change their marketing to attract the attention of the younger, more tech-savvy, generations to continue their growth. Such is the case with Spring Hill Pastry, LLC. Since its founding in 1948, Spring Hill Pastry has used the same recipes for its homemade pastries; everything from cakes and pies, to breads and cookies. Now owned by the third generation (Robin and Chris Williams) they have changed their marketing strategies while still maintaining what makes their shop unique and successful, namely their homemade recipes. “We’ve done wedding cakes for three or four generations of the same family. A lot of products featured on our websites have the exact same ingredients as when we first opened. That part hasn’t changed,” Chris says.
In 2005, they launched their website to simply secure their domain and ensure no one else could advertise on the web under their name. As the internet became more powerful, they learned the potential their website and Google could have on their business. “Our website shows people that we don’t make the typical bakery items you’re going to find in a grocery store,” says Chris.
Chris and Robin have utilized numerous Google tools to grow their operation. Google Maps and Google Search has helped their customers find them and saved time and energy for the staff because they are no longer giving directions over the phone. “This allows us to have more orders come in the door and keeps customers from getting lost.” Some other tools used by Spring Hill Pastry Shop are:
- Google Maps
- Google Search
- Google Analytics
Over the course of sixty years, Spring Hill Pastry Shop has needed a larger space on three separate occasions. Because of the help of Google and the web, in 2014 they added 1,000 square feet to the production area and donated $40,000 to local organizations and the local soup kitchen. Chris and Robin estimate they are making around 350 cakes each week.
Chris and Robin are assessing their business and getting ready for the fourth generation, their children, to take over. Part of their assessment includes the consideration of opening a second shop in downtown Charleston to keep up with the demand. “We believe in small business,” says Chris. When asked about using Google tools for small business, Chris simply replies, “make sure you can totally handle the influx of that advertising. Because it reaches so much more than you can imagine.”
Spring Hill Pastry has likely seen their largest growth in over sixty years since the birth of their website in 2005. Google Maps has been an essential piece of marketing for them.” Without Google Maps, I don’t know how customers would find us,” says Chris.
Google By The Numbers In The State Of West Virginia https://www.thinkwithgoogle.com/
West Virginia is known for its beauty and small towns while still offering a breeding ground for creativity in business and art. Businesses are finding new and improved ways to get the word out and flourish in this small-town state. One of the most effective ways they are accomplishing this feat is through Google and its marketing tolos.
Spring Hill Pastry is one of many businesses in West Virginia who benefit from Google’s suite of tools and products. For example:
- In 2014, Google helped West Virginia businesses, website publishers, and non-profits see $159 million of economic activity.
- That calculates to 3,200 West Virginia businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $221,000 of free advertising to 16 West Virginia non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Pay Per Click Advertising Company, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data and the images in this article were taken from the Google USA Report 2014.
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