Pay Per Click Advertising Services and Google in Utah

Pay Per Click Advertising Services in Utah Uses Google to Help Expand Businesses

Pay Per Click Advertising Services in Utah knows that using Google will help you grow at above average rates.

Pay Per Click Advertising Services is in business to help your company get the word out about your products and services. These services are an essential piece of a healthy marketing department. They help your company stay in the forefront of your customers’ minds, and they help you grow. Pay per click Advertising Services can:

  • Help keep your company relevant
  • Help you stay in front of your customers
  • Develop a lasting advertising plan
  • Take your marketing to the next level

Pay Per Click Advertising Services utilizes their skills and knowledge to advertise your business above and beyond your expectations. They understand a wide range of markets, and they know what works best for your type of business and target audience. Pay Per Click Advertising Services studies general business trends in addition to the specialized web marketing trends surrounding your industry to develop a sure fire online marketing plan for your business.

When choosing pay per click advertising services, look for the services that understand your target audience. Keep in mind that they may not understand your exact market without speaking with you, however, they should understand your customers’ buying habits and how they use the internet. This understanding is crucial in determining the best course of action for your web based marketing plan.

In addition, pay per click advertising services should be just that: advertising specialists. Not only can advertising specialists tell you where to put your advertising, they should be able to design the entire campaign from start to finish, from the copy and wording to the final placement of the advertisements. These companies are a step above a simple ad placement company—they offer an entire service.

In The Event and Google in Utah

When the economy changes, some business owners need to re-evaluate their place in the market. Out of that re-evaluation, sometimes a new, more lucrative venture is born. That is exactly how In The Event  came into being. Robert LaSpina was born in Las Vegas and for many years he traveled the world with his family, producing live theater productions, casino, and TV events. He then took that experience and began staging opening shows for Las Vegas casinos and convention centers. However, when the US economy took a turn for the worse, his business also suffered. So he moved to Utah and learned there was a need for his expertise in the trade show world. He and his wife, Gaylyn, formed In The Event in 2007 and offered LED lighting and displays for events in Utah.

“We were trying to figure out what the internet meant to us,” Robert said. “We knew people were searching for things.” Robert and Gaylyn learned just how important the internet really was. They had a unique service for the area where they currently lived, and they needed to get the word out. They needed to get people interested in the benefits of this service for their business.

Pay Per Click Advertising Services
Pay Per Click Advertising Services

Since 2007, Robert and Gaylyn have learned how to utilize all that Google has to offer, including its organic search capabilities. “We keep our website content fresh, so Google Search notices us organically,” Robert said. While they only staff 10 people currently, they were able to cater to small and large businesses alike. “We did a party in Miami for 10,000 people. We would never have this exposure sitting at our desks making phone calls to convention lists.”

In The Events has found many of Google’s tools help them stay on top of their demographic and marketing plan. “We’re getting a really good feel for what people like when they interact with our website.” Some of the tools used by Robert and In The Events are:

  • Google AdWords
  • Google Analytics
    • Google Search
    • Google Images

Robert and Gaylyn are not just worried about growing their business, they are also concerned with growing their social consciousness. “We are huge animal advocates, so we focus our donations on the Humane Society and aquarium here,” they said. These business owners truly understand the value of giving back, and they know that they are able to give back to the community because of the success of their business.

“We wouldn’t be here if we didn’t use the web to market our business,” Robert explained. In The Event has been successful because of all of the tools the internet and Google have to offer that allow them to market to people that may not otherwise know their services were even an option. Thanks to the internet, their business doubled in the first three years and now grows annually at a rate of 50%. “It’s wonderful that we’re hiring more people and looking into building our own property,” they said.

Pay Per Click Advertising Services
Pay Per Click Advertising Services

In The Event may have come about due to an economic downfall, but in the end, it may have been the best thing to have happened to Robert and Gaylyn. They were able to combine a unique idea with a wonderful marketing plan to create a rapidly growing, lucrative business. This type of growth is exactly why hiring good pay per click advertising services is so incredibly useful.

Google ( By The Numbers In The State Of Utah

Utah has a lot of farmland, however, it also offers numerous business opportunities for entrepreneurs looking to grow. Entrepreneurs can take advantage of the location for tax and business purposes while utilizing the internet to allow them to grow above and beyond their limitations.

Pay Per Click Advertising Services
Pay Per Click Advertising Services

In The Event is one of many businesses in Utah who benefits from Google’s suite of tools and products. For example:

  • In 2014, Google helped Utah businesses, website publishers, and non-profits see $1.91 billion of economic activity.
  • That calculates to 26,000 Utah businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
  • Google Ad Grants Program raised $918,000 of free advertising to 55 Utah non-profits.


This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Pay Per Click Advertising Services Agency, specializing in Google AdWords Google SEO, in the United States. Please visit our website at for more information about making Google Search and AdWords work for your business.

The data and the images in this article were taken from the Google USA Report 2014.

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