Pay Per Click Consulting and Google

Pay Per Click Consulting in Alaska Uses Google to Take Your Business Around the Globe.

Pay per click consulting in Alaska helps Google work with your company to become a global entity.

Pay per click consulting is one of the best services a company has at its fingertips to reach a global marketplace. With the help of pay per click consulting a company can learn the ins and outs of Google and internet marketing without wasting its entire marketing budget on ads that do not work for their customer base. Pay per click consulting and Google, together, can:

  • Streamline Your Advertising Campaign
  • Reach A Larger Audience Than Imagined
  • Make Your Small Company Appear Large
  • Make the Internet Work for You

And More…

The difference between marketing consulting and pay per click consulting is the scope of marketing and the understanding of your marketplace. A marketing consulting firm may have an unnecessarily large scope of marketing that may not be the most beneficial way for your company to be seen by your intended customer base. However, a pay per click consulting firm understands internet marketing and knows it is the true marketing wave of the future. A pay per click consulting firm will utilize its knowledge to help your business stay relevant and reach its most desired customer base.

Not all pay per click consulting companies are the right fit for your company; therefore, it is important to find the firm and its staff that gels with you and your industry. For instance, some pay per click consulting firms are only interested in the bottom line. They do not take the time to learn about your market or your customers. For some companies this may work, especially if there is a high demand in their industry with little or no competition. Typically most companies want a firm that will take the time to understand the business and its customer base, be it young or seasoned, and get the most out of their marketing campaign as a result.

It is important to remember that pay per click consulting firms are experts in pay per click advertising- this does not mean that you must do everything they suggest, since you are the expert in your business. However, it does mean it is important to seriously consider their suggestions or risk wasting the use of valuable consulting expertise.

Midnight Sun Charter Cruises and Google in Alaska

Alaska is one of the most beautiful and interesting states in the United States. Alaska is known for its cold weather, extended day and night hours, and of course, the northern lights. While it may seem strange to want to cruise in one of the coldest climates on earth, Alaskan cruises are one of the largest tourist attractions in the United States because of the beautiful landscapes they view. It was no surprise when Bob Wostmann retired from 30 years of IT and computer science work to open Midnight Sun Charter Cruises in 2004.

Pay Per Click Consulting
Pay Per Click Consulting

In 2004, Captain Bob, as he is affectionately known, started his business on a small boat offering day trips on the Alaskan waters. “But I really wanted to take folks on longer trips and show them what makes Southeast Alaska one of the most beautiful places in the world.” So, Bob got a custom made seventy foot yacht, a website, and an online marketing strategy together to make his dream a reality.

Bob started using AdWords in 2009. “We saw a 200 to 300 percent increase in website traffic from the moment we started the campaign.” Since the Midnight Sun only sleeps six guests and a crew of four, it is a high end excursion. However, AdWords, helped Bob weather the economic storm. “Our whole industry took a hit in ’08 and ’09. People were hesitant to commit to discretionary dollars. We’re now starting to see bookings comparable to before the slowdown, with year over year growth of 5 to 10 percent.” Midnight Sun Charter Cruises has used these Google Tools to help market and grow:

  • Google AdWords
  • Google Analytic
  • Google Maps
  • Google Photos

…And more.

Bob has made the most of his company’s website and optimized it through links to things like social media and photo galleries. To keep his website exciting, he recently updated it to include testimonials, wilderness and wildlife, trip itineraries, and activities. He then uses Google Analytics to see where his business is coming from and what his customer base finds intriguing. “Our customers mean the world to us. There’s no way I could afford the kind of print advertising we’d need to get this reach. It’s simply not as effective as a good website.”

Pay Per Click Consulting
Pay Per Click Consulting

Bob has one piece of advice for small businesses looking for a worldwide reach. “Any small business like mine looking for clientele spread throughout a wide geographic area needs to have a website.”

Google By The Numbers In The State Of Alaska

Alaska is a beautiful state with much to offer. Between the Northern Lights, beautiful glaciers, amazing wildlife, and indigenous people, Alaska is the perfect breeding ground for entrepreneurs looking to build a dream in the tourism or import/export industries. However, because it is the perfect breeding ground it is imperative to not only stand out from the crowd, but to expand your business reach as well. Google and its marketing tools can help make this happen.

Pay Per Click Consulting
Pay Per Click Consulting

Midnight Sun Charter Cruises is one of many business in Alaska that benefits from Google’s suite of tools and products. For example:

  • In 2013, Google helped Alaska businesses, website publishers, and non-profits see $27.3 million of economic activity.      
  • That calculates to 2,800 Alaska businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
  • Google Ad Grants Program raised $13,000 of free advertising for 3 Alaska non-profits.

This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Pay Per Click Consulting agency specializing in Google AdWords and Google SEO in the United States. Please visit our website at for more information about making Google Search and AdWords work for your business.

The data and the images in this article were taken from the Google USA Report 2013.

You can read our previous article in the following link:


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