Pay Per Click Management Services and Google Help Steer Your Business In The Right Direction in Pennsylvania
Pay per click management services and Google help take the guess work out of internet advertising in Pennsylvania
Pay Per Click Management Services help you navigate the internet by finding the best audience and stage to sell your business. By utilizing a pay per click management services, you are leaving the guess work of internet advertising to the experts. Pay per click management services can:
- Develop your internet marketing plan
- Keep track of your online marketing campaigns
- Maximize your marketing dollars
- Take Your marketing to the next level
…And much more!
Pay Per Click Management Services are designed to help you build your marketing campaigns while tracking their success. They have spent years examining e-commerce trends to learn what works in each market and what risks are worth taking. Their goal is to help ensure you are best using your online marketing strategies and dollars and not wasting time or money advertising in the wrong places.
When choosing Pay Per Click Marketing Services, it is important to utilize companies that guarantee constant surveillance of your campaigns while tweaking the campaign to best suit your advertising goals. A good company knows how to recognize a campaign that is not working to its fullest potential and make the appropriate changes. The right Pay per click Management Service will know when and where to utilize Google AdSense as opposed to Google AdWords and when to let organic searching do its job.
Additionally, your pay per click management service should have a proven track record of satisfied clients. They should be able to provide information relating to how helped improve their clients’ campaigns to help better obtain their advertising goals. The right pay per click management service tracks your campaign relentlessly until it is essentially managing itself. They know the best return on investment possible for your campaign and how to obtain that goal.
Empire Covers and Google in Pennsylvania
When your business thrives on e-commerce, it is essential to utilize all the internet has to offer to its fullest potential. That is the lesson Empire Covers has learned throughout its existence. Founded in 2004, Empire Covers is an e-commerce business that sells protective covers and related products for cars, boats, motorcycles, RV’s and other vehicles.
It has built its business with the help of Google AdWords to engage customers throughout the process. “AdWords gives us an entrance into a whole world of people who are looking for the products we sell,” says Robert Brous, the company’s Vice President of Marketing. Brous believes that Google helps them understand their customer’s wants and needs to better service their clients and build their business.
“Google helps us drive an amazing experience for our customers,” says Brous. By utilizing all that Google has to offer, the customers are engaged in their buying experience from beginning to end. As an e-commerce business, that helps them stand out from the crowd and keep their clients coming back while getting the word out to new clients as well.
With the help of the Google, their business has grown steadily at 20% per year. Now, one of the best parts of the business is the community interaction the internet and Google has helped cultivate. For instance, they now have a Halloween care cover decorating contest once a year and donate bicycle covers to a group in Connecticut every year. This helps demonstrate their softer side, while getting the word out about their business. “AdWords gives us really strong metrics into our customer engagement strategy from the ads they see, matching keywords to queries, and understanding click through rates. We do not have to wait weeks and months to get answers.”
Because the company is an e-commerce company, Empire Covers must rely on several Google tools to keep their business running and in the public eye. Some of the tools used by Empire Covers are:
- Google Display Network
- Google Analytics
- Google +
Because of the growth powered by Google’s pay per click management services, Empire Covers now employs 90 people. They hope to move to a larger facility, develop new and innovative products, and expand their global reach beyond the US and Canada. Brous admits wholeheartedly that Google has had a tremendous impact on his business, and they would not be where they are today without it.
Empire Covers has utilized Google’s Pay Per Click Management Services as they were intended: to help create and maintains a powerful e-commerce business capable of reaching all corners of the globe and changing with the times. Brous offers this piece of advice to anyone interested in advertising online: “Check your ego at the door. Don’t get married to your ideas if the metrics tell a different story. Let the numbers show you where you need to go.”
Google (www.google.com) By The Numbers In The State Of Pennsylvania
Pennsylvania is a well-known state for business, from steel manufacturing, to travel, to e-commerce, to manufacturing, any type of business can thrive in Pennsylvania. However, that also means the Pennsylvania offers its businesses a lot of competition, for which they must turn to the internet to stand out and change as their clients’ needs change.
Empire Covers is one of many businesses in Pennsylvania who benefits from Google’s suite of tools and products. For example:
- In 2014, Google helped Pennsylvania businesses, website publishers, and non-profits see $3.33 billion of economic activity.
- That calculates to 53,000 Pennsylvania businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $6,550,000 of free advertising to 312 Pennsylvania non-profits.
- Google employs over 400 Pennsylvanians full-time in its offices in both Philadelphia and Pittsburgh.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Pay Per Click Management Services, specializing in Google AdWords https://www.google.com/adwords/ and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data and the images in this article were taken from the Google USA Report 2014.
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