Pay Per Click Service in Vermont Should Uses Google to Raise Revenue
Pay Per Click Service in Vermont utilizes the tools in Google to help you generate more revenue all year round.
Pay Per Click Services is a great tool to help your company maximize its internet presence. When dealing with ecommerce, a pay per click service can help keep you in the forefront of your customer’s minds and wallets throughout the year, even if your business is seasonal. Furthermore, this type of service will help bring foot traffic to your storefront simply by helping people find you online. A pay per click service can:
- Increase Your Visibility
- Bring Traffic to Your Website
- Maximize Your Marketing Dollars
- Increase Your Revenues
A Pay Per Click service understands the world of internet marketing and uses that knowledge and skill to help place your business on the internet. Once there, it will be seen and noticed by the very people you are trying to reach. This allows you, as a business owner, to focus on your business. With the help of a pay per click service, you will see sales increase, leaving you with the “problem” of figuring out how to keep up!
A pay per click service may stand out from its competitors by offering certain skills that are important for you. For instance, you may wish to use a service that has a proven track record of working with your target audience. Some services work well with certain demographics. However, a great service understands all there is to know about the internet and its marketing abilities, no matter what demographic or location you are trying to reach. The most important thing to remember when choosing a pay per click service is that the service is a web marketing service, and as such, should know how to get you results on that platform.
Pinnacle Ski & Sports and Google in Vermont
Some companies use their website and online presence to help bring foot traffic to their storefront. One company, who accomplished just that, is Pinnacle Ski & Sport. Opening over 30 years ago, Pinnacle Ski & Sport began as a store in Stowe, Vermont geared towards ski enthusiasts. The store caters to the ski culture of Stowe by offering skis, gear rental, and purchase options in the winter, and bicycle rental and purchase options in the off-season. “Stowe is a unique town,” says store manager Steven Sulin, who recognizes the culture of Stowe as a travel destination where people come from all over the world to take advantage of the beauty and recreation of the town. So, in 2000, they began a website for online ski rental reservations. From there, their online and storefront business exploded.
“Everybody searches on Google, and that’s how lots of customers find out about us,” Steven says. Once on their website, customers are encouraged to purchase items from their webstore or visit the store in person by offering coupons and providing photos of the products they sell. The use of online ski rental usually works to bring people into the store. “People find us on Google and come into our online reservation system. Moreover, that leads to buying clothing, custom-fitted boots, and skis from our shop,” Steven explains.
Nearly half of the business Pinnacle Ski and Sports receives is generated from their online ski rental reservations. This method has been so successful; it led the company to open two related (sister) sites: Bootworks, geared to clients seeking slightly better fitting boots, and Ski Essentials, a site offering all other store inventory online.
Pinnacle Ski and Sports has found enormous success with many of Google’s tools. “A big part of our business is people finding us through Google,” Steven says. Once people find them with Google, other Google tools help people contact them and help them stay up and running. Some of the tools used by Pinnacle Ski & Sports are:
- Google My Business
- Google Maps
- Google Search
- Google +
With the use of social media, potential customers are able to stay engaged with the total Stowe experience, which among other things, allows for repeat business. As a result, the shop is able to employ 70 people during the busy winter season, even with 50% of their sales happening online, amounting to 2,200 online reservations.
“Whether it’s their first time skiing or their millionth time, we get people excited about the sport,” Steven says. “Even when it’s 10 below and the snow is blowing sideways, people come back to us with smiles on their faces. We want people talking about skiing here all year long— it’s about getting the next person hooked.”
Pinnacle Ski & Sport has found their niche in a seasonal business and has utilized the internet, Google, and all of its resources to help make that niche a yearlong venture. While people may only be able to ski during a certain time of year, they can think about and talk about skiing at any time of year. And Pinnacle Ski & Sport is on the forefront of making that love of the sport a year-round event.
Google (www.google) By The Numbers In The State Of Vermont
Vermont is known as the Green Mountain State. As a result, much of its business is related to skiing and mountain activities. While these are seasonal activities, Vermont offers opportunities for these business owners all throughout the year with its rich history and agriculture. To keep these businesses relevant all year, many businesses must turn to the internet to bring their companies to those that may visit Vermont any time of year.
Pinnacle Ski & Sport is one of many businesses in Vermont who benefits from Google’s https://www.google.com/adwords/ suite of tools and products. For example:
- In 2014, Google helped Vermont businesses, website publishers, and non-profits see $752 million of economic activity.
- That calculates to 11,000 Vermont businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $440,000 of free advertising to 33 Utah non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Pay Per Click Service Agency, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data and the images in this article were taken fro the Google USA Report 2014.
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