PPC Advertising Company in Minnesota Uses Google To Help Businesses Find Their Niche.
PPC Advertising Company in Minnesota Will Use Google to help niche businesses find their specific audience and flourish.
PPC Advertising Company can help your business grow, especially when your business has a specific niche market in which your customer base is constantly looking for you. Using a PPC Advertising Company will help you get in front of those clients at a moment’s notice by tapping into the ways in which they shop and capitalizing on those opportunities. A PPC Advertising Company can help you:
- Stay Ahead of the Trends
- Maximize Your Marketing Potential
- Stay in Front of your Clients
- Anticipate the needs of your Customers
…And More.
When dealing with a niche market, anticipation is the key to growth. Anticipating the needs of your clients is only one piece to the puzzle. You must also anticipate how your clients are fulfilling their needs and to what lengths your clients will go to search for the answer to their perceived needs. A PPC Advertising Agency can help. The issue at play is how people utilize the internet to hop, not how your clients, in particular work. So, while you are an expert in your business and the needs of your niche market, a PPC Advertising Agency is an expert on how the internet and shopping go together. That expertise, combined with your expertise can help make your online presence an unstoppable forcé.
When making the choice to work with a PPC Advertising Company, be prepared to step outside of your comfort zone. Many business owners believe they have an idea of who their target market is and how that market shops. However, many times, the business owner is neglecting another part of the population that may also be shopping for their products and shopping in a way that differs from the perceived method. This is where the expertise of the PC Advertising Company is useful. Their expertise includes extensive research of trends in shopping, browsing, and overall internet expectations.
More importantly, working with a PPC Advertising Company will keep your business thriving in ways you never imagined possible. This type of firm is in business simply to keep you in business. They will analyze how you are advertising, tweak what is not working and continue with what is working to help your business grow.
Coolibar and Google in Minnesota
Sometimes a business is needed to fill a niche that no one is filling. Coolibar was one of those businesses that worked to fill a needed niche. John Barrow, founder and president of Coolibar began his company in 2001 from his kitchen table. The idea was to design clothing for those that are sensitive to the sun, allowing them to enjoy the outdoors once again. It only took John a couple of years to hire his first employee. Once that occurred, it was constant growth. Now he has over 50 employees and a warehouse headquartered in a 40,000 square foot facility. He has come a long way from his kitchen table.
“As a company, we were really born on the web, and without it, we wouldn’t have been able to grow into the business we are today.” John’s customers actually need his products. Coolibar caters to sun-sensitive people, which is definitely not the majority of the population, but is a loyal group. Therefore, he had the task of reaching a very minute niche audience, which can be a bigger challenge than designing the products. Coolibar turned to Google AdWords to help fix this problem. By targeting their advertising, they were really able to hone in on the exact people that were looking for them. “Now we probably spend at least half of our budget online.” Coolinar uses numerous Google products to help their customers find them and manage their day to day business. Some of the products include:
- Gmail
- Google AdWords
- Google Analytics
- Google Maps
…And More.
“We are definitely Google Analytics fans here…the tool is easy to use and has really good capabilities.” The use of Google Analytics allows Coolibar to learn what their customers are responding to the most and what experimental marketing channels are working and which ones just are not going to make the cut. As a result, Coolibar has seen steady growth of 25% year over year and sees no signs of a slow-down anytime in the near future. “It means every three years or so the company roughly doubles in size. We think there is potential to continue doing that for quite a long time.” John loves the interaction Google provides between him and his clients as well. “What I’ve enjoyed the most are the comments from our customers about how we have really changed their lives.”
Google By The Numbers In The State Of Minnesota https://www.thinkwithgoogle.com/
Minnesota is known for its hockey, fishing, hunting, and cold winters, and the Great Lakes. However, it is also an amazing breeding ground for new and innovative business ideas and entrepreneurship. Many businesses are born out of the long cold winters and look to the internet to grow beyond the borders of Minnesota. Once developed, these new businesses must find their market and expand. Google and its tools are a wonderful resource for these new businesses in Minnesota to accomplish this goal.
Coolibar is one of many business and non-profit organizations in Minnesota who benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped Minnesota businesses, website publishers, and non-profits see $1.9 billion of economic activity.
- That calculates to 24,000 Minnesota businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $1.6 million of free advertising to 59 Minnesota non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google PPC Advertising Company, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and Gogole AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
You can read our previous article in the following link:
https://www.msalesleads.com/ppc-management-firm-and-google-in-michigan/
