PPC Advertising Management in Mississippi Uses Google To Help Businesses Show Their Wares.
PPC Advertising Management in Mississippi Will Use Google to help a business showcase its talents and portfolio to those who need it most.
PPC advertising management works diligently to market your business and manage campaigns to help you continue to grow your business to find new and innovative aspects to appeal to your customer base. The goal when working with PPC advertising management is to not simply develop a campaign that works to get your message in front of your customer base, but to stay on top of the message and tweak what is not working while maintaining what is. This type of strategy will allow your business to grow leaps and bounds above your own expectations.
In addition to growth potential, some businesses require a platform that is accessible to provide their clients with a portfolio of their work. PPC advertising management can make this idea a reality, providing an easily accessible show and tell of a business’s internet placement and ease of access. In return, the business will obtain viable leads of interested potential clients who are already aware of the quality and performance of their work. It becomes a win-win situation for every party involved, which is only made possible through the use of PPC advertising management. PPC advertising management can help your business grow by:
- Providing added value to your website
- Increasing your visibility
- Helping you spread the word of your business
- Making every marketing effort matter
When making the decision to utilize PPC advertising management, you must be committed to an idea that, while you know your business better than anyone else’s, they know internet marketing better than you do. As a result, they will implement the results of tireless and seemingly endless research of internet searching and shopping trends to help you succeed in ways you never dreamed possible. This includes finding a potential client base you may not have realized existed. In addition, they will know how to study what is working and what is not and be able and willing to make the necessary changes to keep your business moving in the right direction.
It is proven that businesses choosing to work with PPC management are more trusted by potential clients than those who do not. Simply put, going the extra mile in trying to understand your clients’ needs above your own make you and your business seem accessible, and more importantly, trustworthy and genuine.
Mad Genius and Google in Mississippi
Creativity is, at times, all that is needed to run a successful business. Well, creativity and the willingness to seek help where help is needed. Mad Genius is a perfect example of these two factors creating an amazing and successful business and a fun place to work and with which to do business. Mad Genius, a full-service agency offering brand strategy, copywriting, design, digital media, animation, and video production, was founded in 2005 with the idea of being known for their creativity. Ryan Farmer, Interactive Creative Director, says, “People come to us expecting creativity. When this agency was formed, part of our own strategy was to not have a list of partners in our name. We want to be known for our creative capabilities and wear it on our sleeve.” The creativity is all around them, with employees starting with a desk, computer, and a lab coat with their name on it while working on a 4,000 square foot on-site sound stage.
Because of the internet, Mad Genius has been able to show clients their material easily. “People can vet us immediately online to know we do great work and have a track record to prove it.” They have been able to expand their reach far beyond the borders of Mississippi by utilizing Google AdWords. “Google lets us play on a national level,” says Frank Owen, Jr, Social Media Director. Mad Genius utilizes Google Analytics and Google Webmaster tools to monitor the effectiveness of their campaigns and Gmail and Google Docs to stay connected and collaborate as a team. The agency uses numerous Google tools to display their brand. Some of the tools include:
- Google AdWords
- Google Alerts
In addition to using the internet for their own purpose of advertising, Mad Genius looks for ways to utilize the internet in combination with TV advertising and other media for their clients. “We’re constantly looking for opportunities to pursue things digitally and online, because that’s where our growth is,” Frank says. “We’re talking websites, video, and social media components to promote growth for ourselves and our clients.” Ryan adds, “We’re gaining new clients and entering new arenas. Doors are opening up for us. That’s always a great thing.”
Google By The Numbers In The State Of Mississippi https://www.thinkwithgoogle.com/
Mississippi is rich in culture and history. It is known for its food, southern hospitality, and of course, the Mississippi River. However, more and more businesses are finding a home in Mississippi with the intention of working throughout the country, or even internationally. That being said, these businesses must find a way to compete and spread the word to reach all corners of the globe. Google makes it almost easy to allow businesses in Mississippi to meet this goal and exceed this expectation.
Mad Genius is one of many businesses and non-profit organizations in Mississippi that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped Mississippi businesses, website publishers, and non-profits see $60.2 million of economic activity.
- That calculates to 4,500 Mississippi businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $20,000 of free advertising for 1 Mississippi non-profit.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google PPC Advertising Management Companies specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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