PPC Management Services in Connecticut Will Use Google To Help Keep Your Business in the Spotlight.
PPC Management Services in Connecticut use Google to help keep your seasonal business in the spotlight even in the off seasons.
PPC Management Services provide many benefits that are imperative to seasonal businesses. Seasonal businesses are only open and actively marketing and selling during a particular time of year; however, with the use of PPC management services, they can maintain their marketing and internet presence all year long in order to build excitement and even brand loyalty while their doors are closed. This type of marketing allows the seasonal business to garner excitement for opening day and beyond.
When choosing to utilize PPC management services to promote your business you are showing your customer base that you are committed to your services, products, and their satisfaction. By maintaining this web presence throughout the off season, you open your virtual doors to continued communication with your customer base. Your chosen PPC management services will help determine the perfect strategy for your internet marketing campaign to grow your business before you open your physical doors for the year. PPC management services allow your company to:
- Maximize Your Marketing Dollars
- Maintain Your Contact with You Client Base
- Keep Your Business Relative
- Provide Timely Information
PPC management services are an amazing option to navigate internet marketing for any type of business. Most business owners understand their need for a website and the need for SEO content, but they do not understand how to make it all work together and target the people who are looking for them at the time they are looking. PPC management services are experts in this type of advertising and marketing. They understand how internet marketing works and how to make the web work for your business as opposed to making you work the web. They offer a service of expertise that compliment, but not overshadow, your company and its offerings to its customer base.
Making an investment into utilizing PPC management services shows your customers that you are serious about your business and are willing to invest in it. This type of investment is not only physically building your brand, but it is sending a message that you care about howd the world sees you.
Lyman Orchards and Google in Connecticut
Just because a company is only opened for a season or two does not mean they want to be out of sight in the off season. Lyman Orchards is proof of this business philosophy. Lyman Orchards is the 12th oldest family owned business in the United States, having been deeded by King George in 1741. The beautiful family farm spans 1,100 acres in Central Connecticut and is even listed in the National Registrar of Historic Places. Now owned and operated by its 8th generation, Lyman Orchards maintains a larger presence in the community. “Generations of families have enjoyed picking nearly a hundred varieties of fruit from June through October. We also have three golf courses. It’s this unique combination of fruit and golf that makes us Connecticut’s sweet spot,” says John Lyman III, executive Vice President.
The use of the internet has helped the family business enormously. “I figured if I could get people to experience the brand on the website, I could also get them to visit the property,” says Tim Burt, Director of Marketing. “Google Analytics helps us see where web traffic is coming from. A third of it is mobile, so now we’re working on a mobile app.” Because Lyman Orchards specializes in fresh baked goods and naturally grown and harvested produce, they have created a YouTube channel to help showcase their array of yummy treats. Their Google+ page allows them to advertise and showcase their golfing events. “Social media brings our digital experience to life.” Lyman Orchards benefits from many Google products, including:
- Google AdWords
- Google Analytics
- Google +
During peak season, Lyman Orchards employs 250 employees, which brings jobs to the local economy. “We have about 60,000 visitors a year – which is good for a seasonal business like ours. We sell over a million fruit pies annually, and even our golf makes big news,” says John. In 2012, Lyman Orchards participated in the nationwide World’s Largest Golf Outing and ranked first by raising over $51,000 for the Wounded Warrior Project.
Lyman Orchards knows the internet has been a large part of their continued growth and success in the community. “In 2013, our new website attracted 288,000 unique visitors. That’s the power of the internet,” says Steve Ciskowski, President and CEO of The Lyman Farm, Inc.
Google By The Numbers In The State Of Connecticut https://www.thinkwithgoogle.com/
Between New York and Massachusetts is an amazing little gem known as Connecticut. Surrounded by beautiful countryside and some of the world’s most impressive and oldest businesses and colleges, Connecticut offers much to both residents and visitors alike. Businesses have the opportunity to flourish in this tiny but powerful state, however, they must take advantage of all the internet has to offer if they wish to expand their reach. Google and its marketing tools can help make this happen.
Lyman Orchards is one of many business in Connecticut that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped Connecticut businesses, website publishers, and non-profits see $1.5 billion of economic activity.
- That calculates to 18,000 Connecticut businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $2.1 million of free advertising for 29 Connecticut non-profits.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google PPC Management Services Agency specializing in Google AdWords https://www.google.com/adwords/ and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and Google AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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