PPC Marketing Agency in Missouri Uses Google To Help Businesses Grow While Keeping Costs Down.
PPC Marketing Agency in Missouri Will Use Google to help a business that understands the value of good service combined with low costs grow without raising prices or compromising services.
PPC marketing agency works with your company to help you reach those looking for your services and products. In today’s technology-driven society, using a PPC marketing agency will help you stand out from the crowd and appear at the ready to take on the tasks for which your client base is seeking. In some cases, even more importantly, this type of firm will help you keep your budget and costs down to be able to pass those savings onto your customers.
Using a PPC marketing agency is actually more of a necessity than many business owners realize. The internet and search engines offer numerous avenues to help people shop and browse for the products and services they need. In the past, the way to stand out was more based on search engine optimization and the use of tags for keywords. However, companies began to understand the uses of that system and ways to take advantage of this system, placing tags that they knew were popular but had little, if anything, to do with their actual services. So, the algorithm changed and search engines began looking for keywords within the body and description of the services. Therefore, if you offer a product, but do not discuss it using the keywords the search engines recognize, you may be missing an entire demographic of people. That is where a PPC marketing agency can help. A PPC marketing agency can:
- Help make your advertising more inclusive
- Keep you relevant
- Maximize your advertising budgets
- Minimize your advertising costs
A PPC marketing agency understands the ins and outs of search engines and how and why they work with your content. Rightfully so, some content is a bit less keyword friendly than others. Therefore, a PPC marketing agency knows how to get around these cracks in the search engine foundation and help you always be in front of the people that need and want to use your services and products.
In the end, using a PPC marketing agency should leave you with one large problem – keeping up with the extra business. Many businesses believe this is the best problem to have and often spend thousands of dollars unsuccessfully throwing darts at the dart board trying to achieve this problem. Using a PPC marketing agency will increase your aim.
Varsity Tutors and Google in Missouri
Necessity is the mother of invention. Out of necessity is exactly how Varsity Tutors was invented. Chuck Cohn, founder and CEO of Varsity Tutors, was an honors student in high school. So when he entered college, he know that sometimes help was needed to get a better grasp on the subject. However, he had a difficult time finding a tutor that would not break the bank. He also realized that there existed an amazing opportunity to utilize technology to create a solution to this problem. While still in school in 2007, he and two of his friends founded Varsity Tutors. After seven years in business, the company is still able to provide a quality-controlled marketplace for tutors as well as an online learning platform. His company has also grown tremendously. He now employs seventy full-time employees and 3,600 of the highest caliber tutors available within the US. His reach has expanded to twenty-five major cities and the online platform is available nationwide.
Varsity Tutors has doubled its business every year. Chucks knows most of this growth is owed to Google products. “Google’s advertising programs introduce us to potential students at a very reasonable costs, and transformed the way the company got the word out about what we know to be a really good product.” Google Analytics has been the primary source for feedback regarding Varsity Tutors’ advertising efforts. “Now we all use Google Apps, like Gmail and Docs, for email and document sharing. We also chose Chrome, because it’s by far the fastest and most reliable browser, working seamlessly with other Google applications we rely on for day-to-day operations.” The company uses numerous Google tools to help run their business. Some of the tools include:
- Google AdWords
- Google Docs
The next goal for Varsity Tutors is international expansion. However, Chuck wants to maintain the company’s community feel. “The one downside to a virtual company like ours can be how people communicate remotely, and how invested they feel.” Therefore, Chuck makes it a priority to have an official Google+ page and a community Google+ page in which corporate and personal updates can be shared. “Our team can post photos of their kids or memories from a trip they went on. Without Google+, it would be hard to collate all that information in one place.”
Google By The Numbers In The State Of Missouri https://www.thinkwithgoogle.com/
Missouri is well known for Kansas City barbeque and both college and national sports. As a result, many high school students flock to Missouri colleges to enjoy the culture of the not so small state. Many college students fall in love with all that Missouri has to offer and choose to stay, build a family, and begin a career, often looking to start their own business or practice. They encounter high competition with the growing number of entrepreneurs and must find a way to stand out and expand beyond Missouri’s borders. Google help make these mountains mere molehills.
Varsity Tutors is one of many businesses and non-profit organizations in Missouri that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped Missouri businesses, website publishers, and non-profits see $1.2 billion of economic activity.
- That calculates to 21,000 Missouri businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $651,000 of free advertising for 23 Missouri non-profits.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google PPC Marketing Agency specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013
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