Search engine marketing consultant for small business is a digital marketing consultant that knows how Google search algorithm works, and therefore he knows how to position a small business at the first page of Google search results.
There are two ways to position a small business at the first page of Google search results. One is by designing and launching a Google AdWords search campaign, and the other is by designing and launching a content (articles) marketing campaign.
A search engine marketing consultant is trained to strategically, design and execute both campaigns.
The first task that the search engine marketing consultant needs to do in order to launch both campaigns, is what we call “key phrase analysis” or KA.
A KA is a very detailed task where the search engine consultant list in an excel sheet all the small business products and services, and also all the customers’ needs that are satisfied with those products and services.
These phrases related to the small business products, services, and customers’ needs are then used to feed the Google Keyword Planner Tool to find out what phrases are the users using in the Google search.
The objective is to analyze all the phrases currently used in Google search related to the products, services, and customer’s needs, to later analyzed then one by one and pick those that are relevant to the small business products, services, and customer needs, and that also have high use in Google search.
The final selection of key phrases (High relevance, High use), will be used in both campaigns.
These selected key phrases will be used to design the Google AdWords search campaign, and also they will be used in the content (articles) marketing campaign.
Once both campaigns are in place, running well, the small business should appear at the first page of Google search results, in both places, the paid places and the organic free places.
To appear at the paid places is immediate. To appear at the organic free places takes few months since Google has to recognize the small business as an authority in the topics related to the products, services, and customer needs. To gain Google authority, the small business has to produce and publish in a frequent and permanent manner, articles about the products, services, and customer needs.
To conclude, two tasks are key to position a small business at the first page of Google search results. One is the KA and the second is the production, publication, and posting of articles related with the products, services, and customer needs.
A search engine marketing consultant for small business will execute both tasks with a strategic thinking.
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