SEO Agency in New York Uses Google to Attract Tourists.
SEO agency in New York uses Google to help businesses catering to experiences that attract tourists interested in new adventures.
SEO agency will work with your business to boost your search engine results without paying an additional fee for advertising. The theory behind this type of marketing is that consumers trust companies that they come to organically rather than those they see as an advertisement in their search results. A SEO agency utilizes this shopping pattern to help you boost your company in the search engine rankings to show your customer base that you are a trustworthy resource for their consumer needs. Using an SEO agency helps you:
- Build Consumer Trust
- Create Customer Loyalty
- Customize Your Message
- Build Your Brand
Google and other search engines are constantly reworking their search algorithms to force companies to truly create valuable content as opposed to just work their way through the search engines by padding their websites with keywords that are not truly related to their company’s offerings. Keeping track of these constant changes in these algorithms is a full-time job that, if you are not skilled, can create severe confusion and misdirection. Therefore, it is important to work with a skilled SEO agency to help decipher the newest algorithm and implement its elements into your online marketing campaign.
In return you, as a business owner, do not want to lose your own business identity or hand it over to someone who does not really understand your business and products or services. Working with an SEO agency should mean that they completely respect your right and need to be a voice in the advertising process and not just the customer standing on the sidelines, watching the process and waiting for it to work. The relationship between you and your SEO agency must be a working relationship complete with mutual respect and continued dialogue.
As long as you maintain this working relationship with your SEO agency, SEO marketing will begin to work for you and your biggest concern will be keeping up with the increase of business and revenue. Your business will be on the front lines for your customer base to explore. More importantly, the vibe you will be giving your customer base is one of respect, acknowledgement, and trust because they will know that you listened to their needs and followed their patterns to help them find you when they need you most.
The Wild Center and Google in New York
The natural beauty of a particular location can be inspiration enough to develop and amazing tourism business or non-profit organization. The Wild Center came to be as a result of this type of beauty in New York. The idea behind the Wild Center is that New York’s Adirondacks could be home to both people and nature and, if properly cultivated, could thrive. This non-profit organization helps people understand the Adirondacks and examine the relationship between humans and nature. “While there’s a limit to the people who can physically visit us, there’s no stopping traffic to our website. The web is the way that we can encourage people around the world to discover the Adirondacks and look at ways people and nature can coexist in the same place,” says Howard Fish, Director of Communications.
Helping people find their website uses a combination of SEO marketing and Google Tools. To begin, the SEO marketing tips to follow include installing Google Analytics, verifying the webpage on both Google Search Console and Bing Webmaster Tools, making sure the content management system is equipped with SEO plugins, making the site responsive, fixing broken links, creating a sitemap and running an SEO check. Once those pieces are in place, it is time to utilize Google Tools, such as AdWords, to boost your webpage.
“AdWords has been uniquely indispensable. Our visitor population is largely concentrated over four months. The rest of the year, AdWords helps us target specific markets and audiences with real-time customizable content about our wide spectrum of programs-be it for Monarch Butterflies, bio-fuel heating systems or green building training.” Other tools used by The Wild Center include:
- Google Drive
- Google Calendar
90% of the people experiencing the Wild Center come through the website. “We’re one of the most heavily trafficked websites in Upstate New York, and unique visitors to the website more than double year-over-year. Most of our programs were dreamt up by other people who have run with things they’re passionate about. We’re a headquarters for stuff like that. We have visitors from all 50 states and over 35 countries. There would be no way of reaching them without the internet.”
Google By The Numbers In The State Of New York
When you think of New York, most people think about the city, Broadway, Wall Street, and 30 Rock. However, New York stretches far beyond the city limits, offering amazing opportunities combined with beautiful landscapes. Entrepreneurs and non-profits alike flock to New York to take advantage of all the state has to offer, including amazing ports, beautiful mountains, and numerous natural habitats. In order to attract people from around the world to all of New York, business owners and non-profit organizers turn to Google to help spread the word.
The Wild Center is one of many businesses and non-profit organizations in New York that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped New York businesses, website publishers, and non-profits see $18.3 billion of economic activity.
- That calculates to 141,000 New York businesses and non-profits benefiting from Google’s tools, such as AdWords and AdSense.
- Google Ad Grants Program raised $27 million of free advertising for 325 New York non-profits.
- Google employs over 3,500 New Yorkers on a full-time basis in their offices in Clifton Park and New York City.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google SEO Agency specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
You can read our previous article in the following link: