SEO Manager in Ohio Uses Google to Help the Community.
SEO manager in Ohio uses Google to give organizations the reach to help their community.
SEO manager is an optimal investment for your company to help your business or organization reach their target audience without spending an enormous amount of money on advertising that may overextend your budget and your aim. By choosing to work with a SEO manager you are exhibiting an air of confidence and understanding of your customer base and your community regarding their needs and wants, and that you are more than willing to go the extra mile to make sure you deliver on their expectations. Using a SEO manager can:
- Improve Your Reach
- Prioritize Your Message
- Keep You in the Know
- Maximize Your Marketing Dollars
As a community service organization especially, it is essential to ensure you are keeping your costs low while keeping your exposure high. You need to let the community know you are willing and able to help meet their needs while making sure your investors and donors do not feel as though their funds are being spent frivolously or for purposes outside of their intended use. Working with a SEO manager can help your organization in ways that you alone may not be able to accomplish, especially on the budget of a non-profit organization.
Working with a SEO manager can help your organization stay on top of the trends that search engines utilize to index and find businesses and non-profit organizations not only in your local area, but around the world. Many non-profit organizations work with people all over the world to help make the world a better place. Even a hospital may need to have an extended reach so people know their services are available in case of emergency when away from home. A SEO manager can help make this concept a reality and help you spread the word about the organization.
Most importantly, your SEO manager should not feel as though they are an outsider to your organization, but they should feel as they are part of your team. In return, you should be able to rely on your SEO manager as you would any other team member and expect this manager to keep your mission in the forefront of all of their work.
Dayton Children’s Hospital and Google in Ohio
Children’s hospitals are staples in most communities, servicing the tiniest of patients with the most severe issues with care and concern. Dayton Children’s Hospital is no exception. While Dayton is a relatively small town, the Dayton Children’s Hospital services 285,000 patients annually and specializes in thirty-five areas of pediatric medicine ranging in patients ages newborn to twenty-one years of age. The hospital partners with Wright State University’s Boonshoft School of Medicine and even trains pediatric residents for the US Air Force. The internet is a huge help to not only attract new patients, but educate current patients and families. “Our consumers are young moms ages eighteen to forty-four. Studies show that women make ninety-five percent of the healthcare decisions for their families, so it’s important to us to market to moms and the internet helps us do that,” says Grace Jones, Marketing Communications Coordinator.
Most young mothers are internet savvy and searching through Google on their smartphones or tablets. “We make sure that our website and blog are mobile-friendly.” Mobile conversion rates are often horrible, if you do not know what you are doing. To help with this mobile conversion rate, here are some pointers. First, make sure the content is mobile friendly. It needs to be large enough to read, without being too large to fit onto a smart phone screen. Then, make your forms easy to use by placing the field label above the field, so the label does not disappear when the field expands for typing. Next, make it easy to insert a credit card number or telephone number from a mobile device. Finally, make it just as easy to provide an email address. These steps can make your site much more appealing to the mobile generation and beyond.
Dayton Children’s Hospital also uses sites such as YouTube to share information and stories and other social media outlets. In addition to viral marketing, the hospital uses Google AdWords to inform people about their sports medicine program and additional services and Google Analytics to track it all. “It is extremely helpful and in-depth.” Some of the Google tools Dayton Children’s Hospital Uses to improve their online presence include
- Google +
- Google AdWords
- Google Analytics
The hospital has noticed an amazing response to their digital strategy, with a 182% increase in views for their neurological services alone. Their overall website traffic is up 123% and their sports medicine program has grown in popularity among young athletes. Even the web ads have helped increase the number of clinic patients who come in for baseline concussion testing. “We want people to be able to come to your site, see that we have the expertise and feel good about coming here. The web is the place where we can tell Dayton Children’s story.”
Google By The Numbers In The State Of Ohio
Ohio is often lost between Pennsylvania and Michigan, but it has its own rich history and lovely landscape to go with it. They even have amazing sports, both college level and professional. Many Ohio towns love their sports and are passionate about their state and teams. For this reason, the right entrepreneur can become a huge success, as long as they stand out from the crowd and relate to their neighbors. Google can help entrepreneurs achieve this balance.
Dayton Children’s Hospital is one of many businesses and non-profit organizations in Ohio that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped Ohio businesses, website publishers, and non-profits see $1.8 billion of economic activity.
- That calculates to 42,000 Ohio businesses and non-profits benefiting from Google’s tools, such as AdWords and AdSense.
- Google Ad Grants Program raised $909,000 of free advertising for 36 Ohio non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google SEO Agencies specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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