SEO Managers in Rhode Island Use Google to Help Businesses Find Their Target.
SEO Managers in Rhode Island Uses Google to Help Specialized Businesses find their Target Audience.
SEO Managers are quite honestly the backbone of your online marketing team. These individuals take the worry of understanding internet marketing off of your shoulders by studying search engines and how they operate, which is a full-time job, since these search engines change their algorithms daily or even more often. This task, for the untrained individual, is virtually impossible, and to leave one of the most vital pieces of marketing to the untrained individual is irresponsible at best and catastrophic at worst.
This is especially true for businesses in a highly specialized market. Your marketplace is such that no stone can afford to be left unturned. You must effectively and efficiently reach a targeted audience without missing even the slightest beat. You are the business for which SEO Managers were designed! Without an SEO Manager to guide your online marketing efforts, you will likely miss numerous opportunities to sell you specialized products and services and in your marketplace, that may be sheer suicide. Utilizing SEO Managers can help:
- Increase your search engine visibility
- Maximize your marketing efforts
- Catch the wandering eyes of your potential clients
- Stay ahead of the trends
More than likely, you have employed someone to handle designing your website to help provide you with an internet presence. And that is a great first step. However, it should not be overlooked the importance of SEO Managers in maintaining your internet presence and keeping your company and your website ahead of the always changing technology that is the internet. Without the use of SEO Managers you are guaranteed to miss important opportunities to reach your customer base, no matter how much information you are putting out into the world. As a result, you will surely keep your competition in business while you close up shop.
However, this is not an invitation to work with any SEO Managers. Your SEO Managers must understand your business and your clients. They must take the time to learn your specific business, the goals of you and your partners, and the ways in which your customers shop and research the products and services you offer. If you are highly specialized this is even more important. It is not enough to know how the web works and stay on top of the algorithms search engines utilize, you must also know how your business works and how to utilize search engines to work for you, not against you.
Maxson Automatic Machinery Co. and Google in Rhode Island
Some companies only need to make a dozen or so sales a year to be profitable, but finding those dozen customers is a Herculean effort. Maxson Automatic Machinery Co. is one of those companies. Maxson specializes in industrial sheeters, those machines manufacturers of paper goods, plastics, films, and foils purchase to make their products. Their target market is the manufacturer of these products, not the resellers of the products or the consumers. Therefore, they have an extremely specific niche. The business, founded in 1912, is now in its third generation and employs forty employees.
Over the years, marketing these large machines has changed drastically. There was a time when Maxson Automatic Machinery marketed via trade shows and magazine ads. Now, most of their marketing is done online. “Sheeters are a very specific market,” says Brent Burdick, Director of Sales and Marketing. “In the whole United States, maybe twenty-five or thirty are sold in a year. We used to send brochures in the mail and wait. Now you can talk to somebody on the phone and say, ‘Let me send you our link,’ and we can look at a photo and I can point out a few feature. That’s been great for us.” Maxson began utilizing Google AdWords in 2012 to bring more customers directly to their site. “We realized that if we searched for sheeters, our site wasn’t always coming up. AdWords lets a business like ours reach a lot of people with very few people.” Maxson Automatic Machinery Co. uses numerous Google products to help runt heir business and market online, such as:
- Google AdWords
- Google Analytics
- Google Calendar
With the advent of the internet, our business has been revolutionized. “With AdWords, we’ve gone from two or three phone queries a month to three or four a week. Three or four calls a week may not sound like much, but in our business, it’s a good year if we sell ten or twelve units total.” As a result, online advertising is now a must. “The best value now is definitely to get a good website and work with something like Google AdWords, so people can find you. You get your message out and you get your return. It’s just fantastic.”
Google By The Numbers In The State Of Rhode Island
Rhode Island may be the smallest state in the nation, but it also has some of the largest ideas. Many entrepreneurial and manufacturing ideas come from the great citizens of Rhode Island and have a reach around the world. IN order to compete in this competitive marketplace, you must stand out as being friendly, knowledgeable, and ahead of the curve. Google can help with this seemingly difficult task.
Maxson Automatic Machinery Co. is one of many business and non-profit organizations in Rhode Island who benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped Rhode Island businesses, website publishers, and non-profits see $173 million of economic activity.
- That calculates to 5,300 Rhode Island businesses and non-profits benefiting from Google’s tools, such as AdWords and AdSense.
- Google Ad Grants Program raised $23,700 of free advertising to 2 Rhode Island non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Leads Companies, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
You can read our previous article in the following link: