SEO Outsourcing in Tennessee Uses Google to Help Businesses Get Found.
SEO Outsourcing in Tennessee Uses Google to Help Businesses in a Competitive Market Get Found by their Customer Base.
SEO outsourcing is an amazing way to ensure your website is at the top of its game each and every day. Working with an SEO outsourcing firm allows you to focus on your business, while your SEO outsourcing team works on your internet presence. It lets you do what you do best, which is build and run your business, while giving you the peace of mind that people can and will find you online.
Being in a competitive industry is difficult enough for any business; however, being in a competitive industry online is even more difficult. That is why it is imperative that your website is found quickly and easily with even the most basic keywords, especially if you are looking to service a local market. SEO outsourcing could help you achieve this with ease. Utilizing SEO outsourcing allows your business to:
- Stand out above the competition
- Stay in front of your customer base
- Stay ahead of the curve
- Anticipate when your customers need you— before they know they need you.
… And more.
Although this may sound like the responsibility of a typical marketing team, SEO marketing is a bit more difficult and requires a niche understanding that standard marketing does not have. SEO changes daily, and a traditional marketing team does not necessarily have the skillset or knowledge to keep up with these changes to ensure you are always on top. Using SEO outsourcing in addition to your traditional marketing team will capture these daily changes and incorporate them into your web presence, making sure you never miss an opportunity to make a sale. Combined with traditional marketing tools, you will easily become an unstoppable online force that can leave your competition in the dust.
When you choose to use SEO outsourcing, make sure your team is qualified not only for the purposes of SEO but also the purposes of your industry. If you are in a highly competitive industry, you would be better suited for an SEO outsourcing company that can handle a fast-paced, highly competitive environment, as opposed to one that works part-time from home computers. Make sure your SEO outsourcing company can be as competitive as your industry expects.
ARS/Rescue Rooter and Google in Tennessee
Some businesses are national businesses that require individual local reach. ARS/Rescue Rooter is one of those businesses. With 60 locations in 21 states, ARS has a large customer base across the country. As the leading brand of American Residential Services, LLC, which is a national network of HVAC and plumbing service technicians, each location needs to have a local reach; no one wants to pay travel costs for a plumber from California to help them in New Jersey. And anyone who needs a plumber in an emergency does not want to wait 24 hours until the plumber from Kentucky can get to you in Tennessee!
Based in Memphis, ARS has 45,000 employees in all of their 60 locations. “We’re a lead-driven business,” says Director of Marketing Peter Simpson. “So, it’s critical that we be there when customers are looking for help.” As a result, ARS has turned to online marketing to give them the competitive edge.
ARS has noticed the influx of influence that the internet has had over their business. “Customers rely more and more on technology to connect with service providers like us.” In 2008, ARS began using AdWords to help promote their business online. “Each geographic region is specialized. AdWords allows each location to adjust for things like the local weather and vocabulary. We’re able to customize our advertising in a very easy way.” ARS and Rescue Rooters have found Google’s tools to be an amazing asset to help engage their customers and find new ones. Some of the tools they use are:
- Google AdWords
- Google Places for Business
- Google+
- Google Analytics
… and more.
“We’ve relocated advertising dollars away from higher cost-per-lead media to lower-cost online leads.” As a result, ARS and Rescue Rooter have increased by 26% since they began using the internet to find business, going from 4% to 30%. “That increased marketing efficiency allows us to reinvest in our people and our customer service infrastructure.” In addition, ARS and Rescue Rooter sponsor local events and supports local charities. “Our online strategy reinforces to customers that we truly are local and care about our communities. We like to think nationally and serve locally. Google enables us to keep in step with our customers.”
Google By The Numbers In The State Of Tennessee
Tennessee is known for its beauty, country music, and down to earth residents. It has always been a favorite stop of anyone traveling through the South, whether they are interested in the Grand Ole Opry or great street fairs with fun locals. People tend to go to school in Tennessee and end up staying for life. In order to do so, they must either find work or create their own path. As a result, many people begin their own business that caters to the locals and beyond, creating a thriving and competitive business environment. In order to stand out, they must have an amazing online presence, which Google can gladly help ensure.
ARS/Rescue Rooter is one of many businesses and non-profit organizations in Tennessee who benefit from Google’s suite of tools and products. For example:
- In 2013, Google helped Tennessee businesses, website publishers, and non-profits see $815 million of economic activity.
- 21,000 Tennessee businesses and non-profits benefited from Google’s tools, such as AdWords and AdSense.
- Google Ad Grants Program raised $2 million worth of free advertising for 27 Tennessee non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Leads Companies, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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