What is your business digital strategy?
What is your business digital strategy?
Where did you get it from?
Do you have one?
When we closed our 13 years old digital agency in Venezuela in 2015 named Empresa Web, and opened our brand new digital agency in Miami the same year, named MSalesLeads, we were sure and clear that our business digital strategy was to conquer the first page of Google in Miami and USA. After 3 years of hard work, we have accomplished this objective. We did this, because most of our customers in Venezuela came to us through the first page of Google in Venezuela, which we conquered during the first years of operations. So, we wanted to repeat this strategy in Miami and USA; and so far, it has worked out very well. Most of our Miami and USA customers come to us through the first page of Google search results. We also get customers through our social networks, email marketing, mobile and Internet; but, our main qualified lead generation strategy is the first page of Google search results.
We do this through article marketing. We write, publish, and distribute articles about our products, services, and customer needs in a permanent manner. After 3 years of writing, publishing, and distributing more than 300 articles about these topics, we conquered the first page of Google search results in Miami and USA for those search terms that some of our prospects and qualified leads use to search for digital agencies in Miami and USA.
Conquering the first page of Google search results has given our agency some secondary benefits which are our agency positioning at the social networks, email marketing, mobile search, and Internet specialized media.
I asked you again, what is your business digital strategy?
I always do the following recommendation to our prospects and qualified leads that come to us for digital marketing help:
Ask several digital marketing consultants and strategists for a quote or proposal for the digital marketing strategy for your business. Get several strategies, and pay for all of them. Study these business digital strategies with your business partners and managers. Chose the digital strategy that you believe is the best for your business. Then, ask several digital marketing agencies a quote or proposal to execute that strategy. Get the agency proposals. Chose the proposal and agency that you believe adapts better to your business culture and principles. Execute the strategy with that agency and keep the winning strategy consultant by your side to monitor and follow up on the digital agency execution.
Pay for the different strategies that you requested to the different digital marketing consultants and strategist. Keep the consultant and strategiest that you chose among the several that presented to you the different strategies. You have to pay for several strategies to choose the best digital strategy for your business. This will minimize the risk of failing.
Pay for the execution to a digital marketing agency. Chose the one you like the most among the several quotes or proposals you requested.
Keep the digital marketing consultant and strategist by your side during all the digital marketing execution and pay him for that job also.
This methodology will warranty you the right path to position your business, brands, products, and services in first page of Google, mobile phones, social networks, Internet media, and email marketing.
Always review all quotes and proposals from both the consultants and strategist, and from the digital agencies, with your business partners and management team.
Digital marketing agencies are not consultants and strategists.
Consultants and strategists are not digital marketing agencies.
You need both, the consultant and strategiest, and the digital agency. Pay for both. You will conquer all digital places: the first page of Google, the social networks, the Internet specialized media, the mobile phones, and all the digital media, with this methodology.
This article was written on February 15, 2019.
You can read our previous article in the following link:
This article, and all our previous articles, are originally published at our WordPress Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in the Google search console; in all our social network pages and groups; in all our third party platform blogs; and in our email marketing platform.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me firstname.lastname@example.org or you can call me 305-918-9793. You can see our recent case studies at https://www.msalesleads.com/category/case-studies/
Julio R. Sanoja is also a consultant, strategist, and speaker about Google and the first page of Google, and about digital marketing.
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