There are two clasical manners to get new customers in Internet:
- Content campaigns
- Advertising campaigns
Small and mid-size businesses can produce and distribute content about their products, services, and customer needs in text, image, or video format. Doing this content campaigns in a permanent manner will give new prospects and new customers to the small and mid-size businesses.
Small and mid-sizes businesses can design and execute several advertising campaigns in Internet. Main advertising campaigns are Google AdWords search and display campaigns, Facebook/Instagram display campaigns, LinkedIn Sponsored Content Ads campaigns, Amazon search and display campaigns. Google and LinkedIn campaigns are good for B2B businesses, and Facebook/Instagram and Amazon campaigns are good for B2C businesses.
You can read our previous article in the following link:
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.