A continuación, escribimos los medios digitales propios que una empresa debería configurar, mantener, actualizar y nutrir con contenidos relevantes y útiles para su audiencia, de forma permanente durante el año, mediante el diseño estratégico y la ejecución de sus campañas de mercadeo y publicidad digital. Sitio web (Website) El sitio web de la empresa es …
Over more than 20 years, since 2002 doing Google Ads Search, we would like to summarize in this text some findings that work relatively well to get higher than market average click through rates (CTR %) and to get higher than market average conversion rates (CVR %): Doing key phrase analysis (KA) using Google Keyword …
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A continuación se listan las tareas que incluye la revisión y ajustes diarios de una cuenta de Google Ads: Configuramos de forma manual la fecha de la cuenta para el mes en curso. Queremos ver los datos del mes en curso porque el mes pasado ya se revisó y ya se reportó. Revisamos de forma …
Revisión y ajustes diarios de una cuenta de Google Ads. Read More »
Here are a few tips for your business or company website to comply with the Google Quality Raters Guideline latest update published by Google on December 15th, 2022: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://services.google.com/fh/files/misc/hsw-sqrg.pdf Include in the website design and development a Company page on the main menu, with all the commercial, legal, tax, owners, offices addresses, geographic locations, …
Few tips about the business website and the new Google EEAT creators Bio Read More »
Some ideas to reduce cost per conversion in Google Ads Search campaigns: Current campaigns strategy: Pause all Campaigns/Ad Groups/Keywords that have not produced conversions during a year period. Change Bid Strategy to Maximize Conversions to all campaigns Change match type to phrase match to all keywords Improve Optimization Score for each campaign by either applying or …
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Most of all the Google Ads campaigns, both search (for leads) and display (for brand marketing), get an average CTR (click through rate) below 2 %. We will try to explain in this text how to get a CTR between 10% and 20% in Google Ads campaigns, using a hand crafted big database data mining …
This text presents the highlights for the July 28th, 2022 edition of the Google Quality Raters General Guidelines document, known as General Guidelines. To read the complete document please go to the following Google links https://developers.google.com/search/blog/2015/11/updating-our-search-quality-rating https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Introduction to Search Quality Rating Search results should help people in their specific language and geographic location. The …
Google Quality Raters General Guidelines. Highlights from the July 28th 2022 edition Read More »
Google Ads Portfolio Case Studies from Julio R. Sanoja Julio R. Sanoja is a Google Ads Consultant with 20 years of remote digital experience designing, launching and maintaining Google Ads campaigns using Google Ads Audience Experiments to get campaigns with higher than average CTR and Conversion Rates. Audience experiments are designed using Google three big …
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These are the highlights from the Google Marketing Live Keynote 2022 conference held at Mountain View, California on May the 24th, 2022. You can view the complete Google Marketing Live Keynote 2022 in YouTube Google Marketing Live Keynote 2022 Highlights: Google continue developing solutions to accomplish its timeless mission: “to organize the world’s information and …
These are the highlights from the Google Keynote IO 2022 conference held at Shoreline Amphitheatre, Mountain View, California on May the 11th, 2022. You can view the complete Google IO 2022 Keynote conference in YouTube. Highlights: Google keeps developing solutions to accomplish its timeless mission: “Organize the world’s information and make it universally accessible and …
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