Julio R. Sanoja

About the Author: Expertise: This article was written by Julio R. Sanoja, Google Ads and SEO consultant and strategist. Julio is an environmental engineer from University of Michigan class of 1983. He has been strategically designing and executing Google Ads and SEO campaigns and projects since 2002. Julio has given conferences, workshops, and courses about Google Ads and SEO since 2002 in Universities, Agencies and Companies in USA and Latam. Julio has 20 years of experience in Google Ads and SEO. You can see the complete Julio Bio at the following LinkedIn profile: https://www.linkedin.com/in/juliosanojarial/ Authoritativeness: Julio has written and published more than 300 articles about Google Ads, SEO, digital marketing, and digital advertising. You can read Julio´s articles at the following link: https://www.msalesleads.com/category/articles/ Julio has been featured at ExpertiseUpcityClutch, and Design Rush as one of the top consultant in Miami. Julio has also been featured at CV Magazine as a most outstanding consultant for lead generation solutions in Florida 2018, and SEO Consultant of the Year 2019 - South East USA. Has been also featured by Design Rush as one of the top 25 SEO Coonsultants that can adapt your SEO strategy in 2019, and one of the Top Florida Consultants in 2019. Our articles have been featured at Medium. We have been interviewed at Voyage Mia. We have obtained several Google featured snippets in search. Trustworthiness: We help businesses all over the world, to grow their businesses; position their brands, products and services; and get qualified leads and new customers online. We have been doing this for the last 20 years.  You can write me juliosanoja@gmail.com or you can call me 305-918-9793 if you need our services. Julio has worked for and with global brands such as Exxon, Dow Chemical, Gulf Oil, Harbison Walker, Cambridge International Consulting, IMG Academy, Pfizer, AstraZeneca, Sandoz, Mercedes Benz. We have also worked for small and medium size companies. You can read our recent case studies at the following link: https://www.msalesleads.com/category/case-studies/ You can read Julio´s skills, endorsements, and recommendations at his LinkedIn profile: https://www.linkedin.com/in/juliosanojarial/

Google Ads data mining audience experiments.

Most of all the Google Ads campaigns, both search (for leads) and display (for brand marketing), get an average CTR below 2 %. We will try to explain in this text how to get a CTR between 10% and 20% in Google Ads campaigns, using a hand crafted data mining audience experiment approach, mixed with …

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Google Ads data mining audience experiments strategy

Google Quality Raters General Guidelines. Highlights from the July 28th 2022 edition

This text presents the highlights for the July 28th, 2022 edition of the Google Quality Raters General Guidelines document, known as General Guidelines. To read the complete document please go to the following Google links https://developers.google.com/search/blog/2015/11/updating-our-search-quality-rating https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Introduction to Search Quality Rating Search results should help people in their specific language and geographic location. The …

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Google Quality Raters General Guidelines. Highlights from the July 28th 2022 edition

Google Ads case studies with higher than average CTR

Google Ads Portfolio Case Studies from Julio R. Sanoja Julio R. Sanoja is a Google Ads Consultant with 20 years of remote digital experience designing, launching and maintaining Google Ads campaigns using Google Ads Audience Experiments to get campaigns with higher than average CTR and Conversion Rates. Audience experiments are designed using Google three big …

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Google Ads data mining audience experiments strategy

Google Marketing Live Keynote 2022 Highlights

These are the highlights from the Google Marketing Live Keynote 2022 conference held at Mountain View, California on May the 24th, 2022. You can view the complete Google Marketing Live Keynote 2022 in YouTube Google Marketing Live Keynote 2022 Highlights: Google continue developing solutions to accomplish its timeless mission: “to organize the world’s information and …

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Google Marketing Live Keynote 2022 Highlights

Google IO 2022 Keynote Highlights

These are the highlights from the Google Keynote IO 2022 conference held at Shoreline Amphitheatre, Mountain View, California on May the 11th, 2022. You can view the complete Google IO 2022 Keynote conference in YouTube. Highlights: Google keeps developing solutions to accomplish its timeless mission: “Organize the world’s information and make it universally accessible and …

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Google IO 2022 Keynote Highlights

How traditional media and newspapers can make a transition to a profitable digital media?

Introduction In 2019 our agency helped Macpecri Media with its transition from a traditional media to a digital media. This publishing media company has been writing, publishing and printing several magazines during the last 11 years, and now they are going to be a digital media company, publishing all their magazines and other contents in …

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Google Ads data mining audience experiments strategy

Google Display Ads audience experiment for Denver Law of Attraction Biz

During December 2021, Scott Aksamit from Denver Law of Attraction Biz hired us to launch a Google Display Ads audience experiement for his coaching business and marketing workshops. The objective of the experiement was to test several campaigns with different audiences, as many as possible, to see what audiences would give the higher CTR and …

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Google Ads data mining audience experiments strategy

Cincinnati Community Dreams Foundation obtained a Google Ads Grant

During July 2021 Cincinnati Community Dreams Foundation hired us to launch a Google Search Ads campaign using the $ 10,000 per month that Google gave them as a Google Ads Grant. The objective of the campaign was to take qualified traffic to the foundation website from users that search for charity and clean energy topics …

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Google Ads data mining audience experiments strategy

Google Ads search experiment for a Mexican steel products manufacturer

The marketing team of a Mexican steel products manufacturer and our agency designed and launched a Google Ads search experiment during the months of July and November 2021. The objective of the experiment was to have one campaign for each specific product in each specific country in order to get qualified leads for several industrial …

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Google Ads data mining audience experiments strategy

Información sobre publicidad digital

Información sobre publicidad digital: La publicidad es un negocio de $ 610 billones al año, de los cuales $ 380 (62%) son publicidad en medios digitales y $ 230 (38%) son publicidad medios tradicionales. La venta de publicidad en medios tradicionales continuará descendiendo en los próximos años hasta que eventualmente un alto porcentaje del negocio …

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Google Ads data mining audience experiments strategy
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