You can reach your target audience using Google AdWords Display Network with any combination of the following targeting variables:
People (audience) variables: Geographic location, age, gender, interests, buying intent
Content variables: Words, topics, website addresses (URL or domain names)
If your business is one of the following categories, then Google AdWords Display Network is the right digital advertising for your business because you can target audiences interested in your products and services, and even audiences with buying intent for your products and services:
Interest Categories: Affinity Audiences (Reach consumers in large numbers based on their long-term interests)
Art & Theater Aficionados
Auto Enthusiasts
Motorcycle Enthusiasts
Performance & Luxury Vehicle Enthusiasts
Truck & SUV Enthusiasts
Avid Investors
Beauty Mavens
Book Lovers
Business Professionals
Comics & Animation Fans
Cooking Enthusiasts
30 Minute Chefs
Aspiring Chefs
Do-It-Yourselfers
Family-Focused
Fashionistas
Fast Food Cravers
Foodies
Gamers
Action Game Fans
Adventure & Strategy Game Fans
Casual & Social Gamers
Driving & Racing Game Fans
Hardcore Gamers
Roleplaying Game Fans
Shooter Game Fans
Sports Game Fans
Green Living Enthusiasts
Health & Fitness Buffs
Home Decor Enthusiasts
Mobile Enthusiasts
Movie Lovers
Action & Adventure Movie Fans
Comedy Movie Fans
Family Movie Fans
Horror Movie Fans
Romance & Drama Movie Fans
Sci-Fi & Fantasy Movie Fans
South Asian Film Fans
Music Lovers
Blues Fans
Classical Music Enthusiasts
Country Music Fans
Electronica & Dance Music Fans
Folk & Traditional Music Enthusiasts
Indie & Alternative Rock Fans
Jazz Enthusiasts
Metalheads
Pop Music Fans
Rap & Hip Hop Fans
Rock Music Fans
Spanish-Language Music Fans
World Music Fans
News Junkies
Business & Economic News Junkies
Entertainment & Celebrity News Junkies
Local News Junkies
Men’s Media Fans
Political News Junkies
Women’s Media Fans
World News Junkies
Nightlife Enthusiasts
Outdoor Enthusiasts
Pet Lovers
Cat Lovers
Dog Lovers
Shoppers
Bargain Hunters
Luxury Shoppers
Shopaholics
Value Shoppers
Shutterbugs
Social Media Enthusiasts
Sports Fans
American Football Fans
Baseball Fans
Basketball Fans
Boating & Sailing Enthusiasts
Cycling Enthusiasts
Fight & Wrestling Fans
Golf Enthusiasts
Hockey Fans
Motor Sports Enthusiasts
Racquetball Enthusiasts
Running Enthusiasts
Skiing Enthusiasts
Soccer Fans
Swimming Enthusiasts
Tennis Enthusiasts
Water Sports Enthusiasts
Winter Sports Enthusiasts
TV Lovers
Documentary & Nonfiction TV Fans
Family Television Fans
Game, Reality & Talk Show Fans
Sci-Fi & Fantasy TV Fans
Details
TV Comedy Fans
TV Drama Fans
Technophiles
Thrill Seekers
Travel Buffs
Beachbound Travelers
Family Vacationers
Luxury Travelers
Snowbound Travelers
Buying Intent Categories: (In-market audiences) Reach customers actively researching and comparing products and services like yours
Apparel & Accessories
Details
Activewear
Costumes
Formal Wear
Bridal Wear
Suits & Business Attire
Handbags
Jewelry & Watches
Fine Jewelry
Watches
Wedding & Engagement Rings
Lingerie
Luggage
Men’s Apparel
Outerwear
Perfumes & Fragrances
Shoes
Athletic Shoes
Boots
Dress Shoes
Swimwear
Wallets, Briefcases & Leather Goods
Women’s Apparel
Autos & Vehicles
Auto Parts & Accessories
Auto Exterior Parts & Accessories
Auto Interior Parts & Accessories
Automotive Electronic Components
Car Batteries
Car Brakes
Engine & Transmission
High Performance & Aftermarket Auto Parts
Wheels & Tires
Auto Repair & Maintenance
Brake Service & Repair
Collision & Auto Body Repair
Glass Repair & Replacement
Oil Changes
Transmission Repair
Motor Vehicles
Motor Vehicles (New)
Motor Vehicles (Used)
Motor Vehicles by Brand
Acura
Alfa Romeo
Audi
BMW
Buick
Cadillac
Chevrolet
Chrysler
Citroën
Dodge
Fiat
Ford
GM-Daewoo
GMC
Honda
Hummer
Hyundai
Infiniti
Isuzu
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
Maserati
Mazda
Mercedes-Benz
Mercury
Mini
Mitsubishi
Nissan
Peugeot
Pontiac
Porsche
Renault
SEAT
Saab
Saturn
Scion
Subaru
Suzuki
Toyota
Vauxhall-Opel
Volkswagen
Volvo
Motor Vehicles by Type
Classic Vehicles
Compact Cars
Compact Cars (New)
Compact Cars (Used)
Convertibles
Convertibles (New)
Convertibles (Used)
Coupes
Coupes (New)
Coupes (Used)
Crossovers
Crossovers (New)
Crossovers (Used)
Diesel Vehicles
Diesel Vehicles (New)
Diesel Vehicles (Used)
Hatchbacks
Hatchbacks (New)
Hatchbacks (Used)
Hybrid & Alternative Vehicles
Hybrid & Alternative Vehicles (New)
Hybrid & Alternative Vehicles (Used)
Luxury Vehicles
Luxury Vehicles (New)
Luxury Vehicles (Used)
Microcars & Subcompacts
Microcars & Subcompacts (New)
Microcars & Subcompacts (Used)
Motorcycles
Motorcycles (New)
Motorcycles (Used)
Off-Road Vehicles
Off-Road Vehicles (New)
Off-Road Vehicles (Used)
Pickup Trucks
Pickup Trucks (New)
Pickup Trucks (Used)
SUVs
SUVs (New)
SUVs (Used)
Scooters & Mopeds
Scooters & Mopeds (New)
Scooters & Mopeds (Used)
Sedans
Sedans (New)
Sedans (Used)
Sports Cars
Sports Cars (New)
Sports Cars (Used)
Station Wagons
Station Wagons (New)
Station Wagons (Used)
Vans & Minivans
Vans & Minivans (New)
Vans & Minivans (Used)
Vehicles (Other)
Bicycles & Accessories
Boats & Watercraft
Campers & RVs
Commercial Vehicles
Baby & Children’s Products
Baby & Children’s Apparel
Baby & Toddler Apparel
Children’s Apparel
Child Car Seats
Childcare & Education
Childcare
Early Childhood Education
Diapers & Baby Hygiene Products
Infant & Toddler Feeding
Infant Feeding Supplies
Toddler Meals
Strollers & Baby Carriages
Toys & Games
Beauty Products & Services
Bath & Body Products
Hair Care Products
Makeup & Cosmetics
Skin Care Products
Spas & Beauty Services
Tanning & Sun Care Products
Business Services
Advertising & Marketing Services
Business Financial Services
Business Printing & Document Services
Business Technology
Enterprise Software
CRM Solutions
Collaboration & Conferencing Tools
ERP Solutions
Helpdesk & Customer Support Solutions
Network Systems & Services
Hosted Data & Cloud Storage
Network & Enterprise Security
Network Equipment & Virtualization
Network Management
Web Services
Domain Registration
Web Design & Development
Web Hosting
Corporate Event Planning
Office Supplies
Office Furniture
Payment Processing & Merchant Services
Payroll Services
Staffing & Recruitment Services
Computers & Peripherals
Computer Accessories & Components
Computer Monitors
Memory & Storage
Computers
Desktop Computers
Laptops & Notebooks
Tablets & Ultraportable Devices
Printers, Scanners & Faxes
Consumer Electronics
Audio
Pro Musician & DJ Equipment
Speakers
Stereo Systems
Camcorders
Cameras
Camera Lenses
Digital SLRs
Game Consoles
Nintendo Consoles
Sony PlayStation
Xbox
Home Theater Systems
Mobile Phones
Televisions
Dating Services
Education
Foreign Language Study
Post-Secondary Education
Arts & Design Education
Business Education
Cosmetology Education & Training
Technology Education
Primary & Secondary Schools (K-12)
Study Abroad Programs
Test Preparation & Tutoring
Employment
Accounting & Finance Jobs
Career Consulting Services
Clerical & Administrative Jobs
Education Jobs
Executive & Management Jobs
Government & Public Sector Jobs
Health & Medical Jobs
IT & Technical Jobs
Internships
Legal Jobs
Resumes & Portfolios
Retail Jobs
Sales & Marketing Jobs
Temporary & Seasonal Jobs
Event Tickets
Concert & Music Festival Tickets
Performing Arts Tickets
Broadway & Theater Tickets
Sports Tickets
American Football Tickets
Baseball Tickets
Basketball Tickets
Hockey Tickets
Soccer Tickets
Financial Services
Banking Services
Debit & Checking Services
Savings Accounts
Credit & Lending
Auto Loans
Business Loans
Credit Cards
Credit Reports & Monitoring Services
Mortgage
Personal Loans
Student Loans
Financial Planning
Estate Planning
Retirement Planning
Insurance
Auto Insurance
Health Insurance
Home Insurance
Life Insurance
Travel Insurance
Investment Services
Tax Services
Gifts & Occasions
Flowers
Gift Baskets
Holiday & Seasonal Items
Christmas Items & Decor
Halloween Items & Decor
Valentine’s Day Items & Decor
Party Supplies & Planning
Event Planning Services
Party Supplies
Personalized Gifts
Photo & Video Services
Event Photographers & Studios
Photo Printing Services
Wedding Planning
Home & Garden
Home & Garden Services
Architectural Services
Carpet Installation
Door & Window Installation
Electrician Services
Flooring Services
General Contracting & Remodeling Services
Home Cleaning Services
Home Inspection Services
Interior Design & Decorating Services
Landscape Design
Locksmith Services
Painting Services
Pest Control
Plumbing Services
Roofing Services
Home Appliances
Cooking Ranges & Stoves
Dishwashers
Microwaves
Refrigerators
Small Appliances
Coffee & Espresso Makers
Juicers & Blenders
Mixers
Vacuums
Washers & Dryers
Home Decor
Curtains & Window Treatments
Fireplaces
Lights & Fixtures
Rugs & Carpets
Home Furnishings
Bedroom
Home Office
Home Storage & Shelving
Kitchen & Dining Room
Living Room
Nursery
Home Improvement
Flooring
Kitchen & Bathroom Cabinets
Kitchen & Bathroom Counters
Paint
Plumbing Fixtures
Tools
Home Security
Outdoor Items
BBQs & Grills
Garden & Outdoor Furniture
Lawn Mowers
Pools & Spas
Real Estate
Commercial Properties
Commercial Properties (For Rent)
Commercial Properties (For Sale)
Moving & Relocation
Residential Properties
Residential Properties (For Rent)
Apartments (For Rent)
Houses (For Rent)
Residential Properties (For Sale)
Apartments (For Sale)
New Apartments (For Sale)
Preowned Apartments (For Sale)
Houses (For Sale)
New Houses (For Sale)
Preowned Houses (For Sale)
Software
Antivirus & Security Software
Audio & Music Software
Business & Productivity Software
Design Software
Tax & Accounting Software
Video Software
Sports & Fitness
Fitness Products & Services
Exercise Equipment
Fitness Classes & Personal Training Services
Gyms & Athletic Clubs
Outdoor Recreational Equipment
Camping & Hiking Equipment
Fishing Equipment
Sporting Goods
Golf Equipment
Winter Sports Equipment & Accessories
Telecom
Cable & Satellite TV Providers
Internet Service Providers
Mobile Phone Service Providers
Travel
Air Travel
Air Travel by Class
Business & First Class
Economy Class
Bus & Rail Travel
Car Rental
Economy, Compact & Mid-size Car Rental
Full-size & Standard Car Rental
Luxury, Convertible & Specialty Car Rental
Minivan & SUV Rental
Cruises
Hotels & Accommodations
Hotels by Star Rating
1 & 2 Star Hotels
3 Star Hotels
4 Star Hotels
5 Star Hotels
Vacation Rentals
Trips by Destination
Trips to Asia-Pacific
Trips to Bali
Trips to Bangkok
Trips to Beijing
Trips to Fukuoka
Trips to Hong Kong
Trips to India
Trips to Kyoto-Osaka-Kobe
Trips to Malaysia
Trips to Melbourne
Trips to Nagoya
Trips to New Zealand
Trips to Philippines
Trips to Seoul
Trips to Shanghai
Trips to Singapore
Trips to Sydney
Trips to Taipei
Trips to Tokyo
Trips to Vietnam
Trips to Europe
Trips to Amsterdam
Trips to Barcelona
Trips to Berlin
Trips to Canary Islands
Trips to Croatia
Trips to Frankfurt
Trips to Greece
Trips to Ireland
Trips to London, UK
Trips to Madrid
Trips to Moscow
Trips to Paris
Trips to Prague
Trips to Rome
Trips to Turkey
Trips to Latin America
Trips to Buenos Aires
Trips to Caribbean
Trips to Costa Rica
Trips to Mexico
Trips to Rio de Janeiro
Trips to São Paulo
Trips to Middle East & Africa
Trips to Egypt
Trips to Israel
Trips to Morocco
Trips to South Africa
Trips to United Arab Emirates
Trips to North America
Trips to Atlanta
Trips to Austin
Trips to Boston
Trips to Charlotte
Trips to Chicago
Trips to Dallas-Fort Worth
Trips to Denver
Trips to Detroit
Trips to Fort Lauderdale
Trips to Hawaii
Trips to Houston
Trips to Las Vegas
Trips to Los Angeles
Trips to Miami
Trips to Minneapolis-Saint Paul
Trips to Montreal
Trips to Myrtle Beach & Grand Strand
Trips to Nashville
Trips to New Orleans
Trips to New York City
Trips to Orange County, CA
Trips to Orlando
Trips to Philadelphia
Trips to Phoenix
Trips to Portland, OR
Trips to Salt Lake City
Trips to San Antonio
Trips to San Diego
Trips to San Francisco Bay Area
Trips to Seattle
Trips to St. Louis
Trips to Tampa Bay Area
Trips to Toronto
Trips to Vancouver
Trips to Washington, D.C.
You can read our previous article in the following link:
https://www.msalesleads.com/google-adwords-is-the-best-and-the-worst-digital-advertising/
This article was written on January 25, 2017, 2019.
This article, and all our previous articles, are originally published at our business WordPress Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in the Google search console; in all our business social network pages and groups; in all our business third party blogs; and in our business email marketing platform.
About the Author:
This article was written by Julio R. Sanoja, founder at MSalesLeads, a SEO agency in Miami, Florida. We help businesses all over the world, to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 17 years.
You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793 if you need our services.
You can read our recent case studies at the following link:
https://www.msalesleads.com/category/case-studies/
Julio R. Sanoja is a consultant, strategist, and speaker about Google; SEO; and the first page of Google. Julio offers online and in company Google SEO and first page of Google consulting, strategy, coaching, conferences, training, courses, and workshops.
Our agency has been featured by Design Rush as one of the top 25 SEO agencies that can adapt your SEO strategy in 2019.
