SEO Companies in New Hampshire Use Google To Expand their Global Reach.
SEO companies in New Hampshire use Google to help businesses reach a customer base well beyond the borders of their home town, state, or even country.
SEO companies have developed their business models to help your business succeed. The goal of working with such companies is to help your company’s internet presence reach your customer base through the use of keywords and content. SEO companies research the constantly changing algorithms used by search engines to index websites and bring that knowledge to the table when helping to develop your campaign. With the help of such companies, your website will move from the bottom of a search list to the top ten in a search list within the matter of weeks, or less. SEO companies can help:
- Expand Your Reach
- Find Your Target Audience
- Manage Your Marketing Campaign
- Minimize Your Marketing Dollars
SEO marketing is a very complex concept that changes daily. Search engines have learned that once companies learn the algorithms used to index the web, the companies tend to abuse the system causing the results to be less useful to the searchers. Therefore, once an algorithm is seemingly deciphered by a large portion of websites, it will change to allow searching to truly be organic. SEO companies are in business to study these algorithms and keep up with their constant changes to help you get the most of your internet presence.
Because of the fast paced changes of the web and its search engine indexing, it is more cost effective for you, as a business owner, to hire someone to stay abreast of these changes and implement the strategies into your website than attempt to do it yourself. In the end, by working with an expert you will be able to grow your business and keep up with the influx of business as opposed to making a second job of trying to keep up with web indexing.
By choosing to work with SEO companies, you are portraying that you are conscientious of the manner in which your customer base shops and what is important to them. Therefore, to maintain that image, you need to work with a company that understands your company and gels with your ethics, morals, and business style. By doing so, the company you work with becomes an extension of you as opposed to just another vendor.
Artech and Google in New Hampshire
Once in a while a side business can become a lucrative business venture with the help of e-commerce. Artech is one of those businesses. In 1988, former US Development Ski Team member George Merrill and his wife Pat started Artech from a spare room in their house. At the time, they sold ski wax and other skiing tools through mail order. Then, in 2004, with the introduction of their e-commerce website, business began to soar. Now, they sell everything from alpine race skis, helmets, clothing, and racing supplies and have moved into a 6,500 square-foot facility with ten employees.
Growing a web based business requires SEO marketing and other web based tools available. Before working with Google and their tools, the following recommendations should be followed: update your site to keep the information fresh; speed up your site by making sure your hosting site is reliable, enabling compression on all images, and using a content delivery network to increase download speeds; expand your link building by linking to other websites and having those websites link to you; and build your social media presence. Artech combined these suggestions with the use of Google AdWords and other Google tools to help them grow their online presence. “AdWords is without question the main source of internet advertising that we do,” says Gavin McMorrow, Operations Manager. “It’s a huge aspect of our advertising overall.” Google Apps for business is a huge help to keeping the business running smoothly and effectively. “It is nice to have your employees on one platform, versus trying to use different programs of different origins for different things. It keeps everything in one place, which is great.” Some of the Google Tools they have used to grow and maintain their business are:
- Google Calendar
- Google AdWords
- Google Drive
One of the biggest benefits of advertising with Google AdWords is Artech has now grown beyond its original domestic market and has a strong presence in Canada as well as overseas. “We can reach those demographics by advertising through Google AdWords. You control what countries you sell to and which products you sell to particular countries.” While Artech does have a catalog, they acknowledge their web presence has been a large part of their steady growth. “If you just had a retail store or catalog, you would not be able to get that information out very easily. It makes it a lot easier when you have a website.”
Google By The Numbers In The State Of New Hampshire https://www.thinkwithgoogle.com/
New Hampshire offers a beautiful countryside right in the heart of New England. It hosts a slew of businesses that are constantly marketing to other areas or tourists coming through New Hampshire for vacation. However, as a smaller state, there is a slew of competition packed together and needing to stand out. Google can help these businesses reach beyond the borders of New Hampshire and stand out.
Artech is one of many businesses and non-profit organizations in New Hampshire that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped New Hampshire businesses, website publishers, and non-profits see $206 million of economic activity.
- That calculates to 7,700 New Hampshire businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $748,000 of free advertising for 13 New Hampshire non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Leads SEO Companies specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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