SEO Company in Nebraska Uses Google To Help Businesses Find Their Market.
SEO Company in Nebraska uses Google to help a new business find their market and reach those looking for them.
SEO company is a company built on the premise of helping your business be found on the internet. As opposed to paid advertising, a SEO company helps you develop your brand organically, through links to other sites and social media accounts, keywords laced within your information, and constant updates made to your website, whether it be blog posts or a live twitter feed, to keep the search engines scrolling and tracking your information to broadcast to your customer base. While the average person may be able to help with some of this content, the role of a SEO company is to take on this project as if it were their own business and take on the labor intensive task to free you and your staff up to actually run your business and keep pace with the increased amount of business.
A good SEO company will understand the need for both SEO marketing and paid internet advertising and, as a result, properly advise you where to spend your money and where to let the search engines do their job. As experts in internet marketing, an SEO company knows what actually works for internet advertising and search engine optimization and what is simply propaganda used to make you spend more marketing money. The goal of a good SEO company is to spread the word of your business without spreading your wallet too thin. Some of the ways a SEO company helps achieve this are by:
- Keeping your site new and exciting
- Keeping you relevant
- Linking you to other sites with a similar customer base
- Upping your social media presence
Working with a SEO company will help give you the necessary edge over your competition. The SEO company will help you develop an internet marketing strategy that is right for your business and that will help you find your market when they are looking for you. The benefits far outweigh any potential negatives, like not having the manpower to support your growth.
One of the great things about working with a SEO company is your constant involvement in the process. It is your business and you know the ins and outs of your job and your customer base. You should be hands-on with marketing your business and spreading the word to those who need your services. Working with a SEO company allows you this luxury while still allowing the experts to take the reins.
Fat Brain Toys and Google in Nebraska
The best ideas can often come from a desire to challenge the status quo and stand out from the crowd. Fat Brain Toys was created with this concept in mind. Mark Carson and his wife wanted to develop a toy store that stepped away from the mass marketing tactics of Toys R Us and their competitors and focus on educational toys that are typically found inside museum gift shops and small specialty stores. They wanted to market this to the masses through the internet. So, in 2012, Fat Brain Toys launched its website, and within 24 hours, they had their first order. Apparently other parents wanted the same things for their children: “quality, open-ended toys, games, and gifts that entertain and educate.”
Mark knew the beginning would be a bit slow going and really needed paid advertising to supplement the organic methods of internet advertising, so he turned to AdWords. “When you start from zero, organic placements do not exist. You have so little control over who knows that you exist. AdWords allowed us to accelerate and get out in front of our target audience when we needed it most. Google AdWords helps us find the people who want what we want for our kids.” Once they got their footing they were then able to open a retail location, offer a direct-mail catalog, and even develop their own line of branded toys. “Through all those different channels, we have been able to grow our consumer base, but paid advertising is still such an incredibly important part of our overall company.” Some of the Google tools they have used to grow and maintain their business are:
- Google Maps
- Google AdWords
- Google Trusted Stores
Fat Brain Toys began out of a home basement and has grown into so much more. Now, with a team of forty-six full-time employees and over two hundred and fifty seasonal employees, they have grown steadily at about 20% annually and have opened a second retail location. “Having the technology in place first gave us a lot of leverage in other facets of our business. The retail store is interconnected with our website, and the catalog is tightly integrated. Everything is seamless. With the web, we’re not bound by conventional brick and mortar rules.”
Google By The Numbers In The State Of Nebraska https://www.thinkwithgoogle.com/
Nebraska used to be known for its farmland and cows. However, over the years it has grown to be a place for innovation and entrepreneurial spirits to thrive. With the advent of the internet, businesses no longer has to be in a thriving metropolis to grow and be successful. People can begin an amazing business and stay in the heartland of America. Google can help businesses achieve this feat of staying in a beautiful location while building a successful national or international business.
Fat Brain Toys is one of many businesses and non-profit organizations in Nebraska that benefits from Google’s suite of tools and products. For example:
- In 2013, Google helped Nebraska businesses, website publishers, and non-profits see $1.4 billion of economic activity.
- That calculates to 6,000 Nebraska businesses and non-profits benefiting from Google’s tools, such as Adwords and AdSense.
- Google Ad Grants Program raised $285,000 of free advertising for 9 Nebraska non-profits.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google SEO Companies specializing in Google AdWords and Google SEO in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
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