During July 2021 Cincinnati Community Dreams Foundation hired us to launch a Google Search Ads campaign using the $ 10,000 per month that Google gave them as a Google Ads Grant.
The objective of the campaign was to take qualified traffic to the foundation website from users that search for charity and clean energy topics such as battery storage, charging stations, clean energy, electric vehicles, ev chargers, solar energy, solar panels, green energy and other related topics.
We performed a key phrase analysis (KA) for all these topics using the Google keyword planner tool, and we selected the most relevant terms for each topic. We designed and launched 16 campaigns using these relevant terms with exact matching option. Here are the campaign metrics from July 2021 until December 2021.
| Campaign | Impr. | CTR | Avg. CPC |
| 27aug21 CDF KA financial literacy USA | 3 | 0.00% | — |
| 09sep21 CDF KA electric vehicles USA | 372 | 6.18% | 0.99 |
| 16aug21 CDF KA tax deduction USA | 41 | 7.32% | 2.08 |
| 12aug21 CDF KA clean energy USA | 10,283 | 2.95% | 5.57 |
| 25aug21 CDF KA infrastructure USA | 29 | 6.90% | 1.49 |
| 16sep21 CDF KA battery storage USA | 18 | 5.56% | 1.07 |
| 06aug21 CDF KA volunteer USA | 144 | 4.17% | 3.91 |
| 04aug21 CDF KA donation USA | 346 | 2.31% | 4.13 |
| 05aug21 CDF KA charity USA | 157 | 1.91% | 2.71 |
| 06sep21 CDF KA ev chargers USA | 161 | 3.11% | 1.45 |
| 23aug21 CDF KA charging stations USA | 20,478 | 3.87% | 3.37 |
| 20aug21 CDF KA community dreams foundation USA | 752 | 2.53% | 2.75 |
| 09aug21 CDF KA solar energy USA | 11,991 | 1.63% | 8.13 |
| 30jul21 Donation campaign broad topics | 1,690 | 3.20% | 10.67 |
| 23sep21 CDF KA cleveland browns USA | 5 | 20.00% | 0.85 |
| 18aug21 CDF KA foundation USA | 10,996 | 3.26% | 6.81 |
