A Miami small business owner can grow its business online in a feasible and affordable manner. Three main tasks need to be done in a permanent and frequent manner:
Design, build and develop your digital media channels
Write, publish, and distribute your articles
Design, launch and maintain your search and display advertising campaigns
Design, build and develop your digital media channels
A Miami small business should have the following owned media channels: WordPress website, WordPress Blog, LinkedIn business page, LinkedIn business group, Facebook business page, Facebook business group, Twitter business page, Instagram business page, Google plus business page, Google Communities business page, Google Analytics account, Google My Business account, Google AdWords account, Google Search Console account, Google Maps account, Google mobile test, Google speed test, Medium business page, MailChimp newsletter account, Directory listing, PR Newswire account.
All these media channels must have what we call NAPS (name, address, phone, products/services) coherence. This means that your small business name, address, phone, and services or products you offer must be the same in each channel. This 4 business information must be written equal in all your business digital media channels. You want to be coherent with your information in all your channels so Google algorithm understands well your business.
Write, publish, and distribute your articles
A Miami small business must write business articles about its products, services, and customer needs and publish them originally in the company WordPress Blog and then post the articles link in all the media channels described above. We recommend at least 2 articles per week.
This task will give your small business many benefits such as:
- educate your prospects and customers about your products and services,
- generate prospects and customer’s communities in your social network business pages,
- position your business in the first pages of Google search results in your geographic area,
- develop trust and confidence with your prospects and services,
- and finally your business will be found, seen and remembered always when your prospects and customers will need your products and services.
You want to be relevant and helpful to your prospects and customers through the production of educational articles about your products, services and customer needs.
Design, launch and maintain your search and display advertising campaigns
Even though articles (content) is the main ingredient of a digital marketing campaign for a Miami small business, we always recommend to have a Google AdWords search campaign and a Google AdWords display campaign.
The AdWords search campaign will warranty that your business appears in the first page of Google search results when your prospects and customers search for your products and services in your geographic area.
The AdWords display campaign will warranty the top of mind awareness (TOMA) for your brand, products, and services in your geographic area.
Both AdWords campaigns must be focused in your geographical area and in your audience.
Media, content, and ads are the three main constituents for a Miami small business digital marketing campaign. Your business will always be found, seen and remembered by your prospects and customers. Your business will always be coherent, relevant, and focused.
This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a Digital Agency for Small Business in Miami, Florida that you can visit at www.msalesleads.com
You can read our previous article in the following link:
You can write me to juliosanoja@msalesleads.com or call me to 305-918-9793
