Google Ads Portfolio Case Studies from Julio R. Sanoja
Julio R. Sanoja is a Google Ads Consultant with 20 years of remote digital experience designing, launching and maintaining Google Ads campaigns using Google Ads Audience Experiments to get campaigns with higher than average CTR and Conversion Rates. Audience experiments are designed using Google three big databases: search, people and content-placements.
This is a list of some Google Ads campaigns designed and launched by Julio R. Sanoja during 2021 and 2022 with CTR higher than average, using audience experiments.
- Customer: ASP Mexicana https://aspmexicana.com/
Campaign objective: Get qualified leads for steel products in the United States and Latam countries.
Campaign type: Google Ads Search
CTR obtained: From 3.57% to 14.54%
Metrics:
| Campaign report | ||||
| July 17, 2021 – July 17, 2022 | ||||
| Campaign | Impr. | Clicks | CTR | Avg. CPC |
| 20jun22 Steel Storage English USA Exact Match | 84 | 3 | 3.57% | 2.81 |
| 20apr22 No Magnéticos Colombia | 17 | 1 | 5.88% | 0.47 |
| Search Barras Redondas y Cuadradas | 39567 | 3630 | 9.17% | 0.32 |
| 16jul21 Barras de Acero Mexico | 14354 | 2087 | 14.54% | 0.63 |
| 17apr22 No Magnéticos Mexico | 156 | 16 | 10.26% | 1.14 |
| Barras de acero no magnético | 41559 | 3399 | 8.18% | 0.42 |
| 19apr22 No Magnéticos Argentina | 197 | 10 | 5.08% | 0.48 |
| 10jun22 Servicio de Almacenamiento Acero México Exact Match | 358 | 30 | 8.38% | 2.02 |
| 96304 | 9176 | 9.53% | 0.44 |
- Customer: WeFranchiseU https://wefranchiseu.com/
Campaign objective: Get qualified leads for franchise consulting services in Latam countries.
Campaign type: Google Ads Search
CTR obtained: From 5.00% to 16.13%
Metrics:
| Campaign report | ||||
| June 18, 2022 – July 18, 2022 | ||||
| Campaign | Impr. | Clicks | CTR | Avg. CPC |
| 10may22 Franchise Operations Manual Latam Phrase Match | 100 | 12 | 12.00% | 2.74 |
| 14jul22 Franquicias Latam Español Exact Match Colombia | 31 | 5 | 16.13% | 0.09 |
| 14jun22 Franchise Latam English Exact Match | 20 | 3 | 15.00% | 1.03 |
| 23may22 Business Matchmaking Latam Exact Match | 43 | 3 | 6.98% | 1.14 |
| 23may22 Business Matchmaking Latam Phrase Match | 62 | 6 | 9.68% | 0.91 |
| 10may22 Franchise Operations Manual Latam Exact Match | 20 | 1 | 5.00% | 2.6 |
| 37,512 | 611 | 1.63% | 0.22 |
- Customer: BioNova https://shopbnscience.com/
Campaign objective: Increase online sales for skin care products in United States
Campaign type: Google Ads Search and Display
CTR obtained: From 3.04% to 10.64%
Metrics:
| Campaign report | ||||
| June 21, 2022 – July 12, 2022 | ||||
| Campaign | Impr. | Clicks | CTR | Avg. cost |
| 17jun22 Acne and Scar custom audience Apps Macys | 3,436 | 132 | 3.84% | 0.19 |
| 23jun22 Anti Aging Upper Lip Search Macys | 367 | 32 | 8.72% | 0.82 |
| 24jun22 Anti Aging Upper Lip Search BioNova | 141 | 15 | 10.64% | 1.11 |
| 24jun22 Acne and Scar custom audience competitor websites BioNova | 1,745 | 64 | 3.67% | 0.32 |
| 24jun22 Acne and Scar custom audience search BioNova | 2,212 | 76 | 3.44% | 0.27 |
| 24jun22 Acne and Scar custom audience Apps BioNova | 2,468 | 75 | 3.04% | 0.27 |
| 18jun22 Acne and Scar Search Macys | 540 | 29 | 5.37% | 0.81 |
| 24jun22 Acne and Scar Search BioNova | 373 | 22 | 5.90% | 0.84 |
| 138,925 | 1,917 | 1.38% | 0.29 |
- Customer: Chef Curry Cuisine http://chefcurryscuisine.com/
Campaign objective: Get qualified leads for personal chef services in Denver
Campaign type: Google Ads Search and Display
CTR obtained: From 1.59% in display to 10.71% in search
Metrics:
| Campaign report | ||||
| February 21, 2022 – April 3, 2022 | ||||
| Campaign | Impr. | Clicks | CTR | Avg. CPC |
| 21feb22 Chef Curry Cuisine Custom Audience Websites chef competitors | 10,762 | 177 | 1.64% | 0.24 |
| 21feb22 Chef Curry Cuisine Affinity Audience Health and Wellness | 13,700 | 218 | 1.59% | 0.2 |
| 21feb22 Chef Curry Cuisine Search campaign | 840 | 90 | 10.71% | 2.64 |
| 21feb22 Chef Curry Cuisine Custom Audience chef Searches | 10,174 | 197 | 1.94% | 0.2 |
| 21feb22 Chef Curry Cuisine Custom Audience Websites chef directories | 11,464 | 222 | 1.94% | 0.18 |
| 46,940 | 904 | 1.93% | 0.45 |
- Customer: Community Dream Foundation https://cdreams.org/
Campaign objective: Get donations for the Foundation
Campaign type: Google Ads Search
CTR obtained: From 2.31% to 20.00% in search
Metrics:
| Campaign report | ||||
| July 30, 2021 – January 18, 2022 | ||||
| Campaign | Clicks | Impr. | CTR | Avg. CPC |
| 09sep21 CDF KA electric vehicles USA | 23 | 372 | 6.18% | 0.99 |
| 16aug21 CDF KA tax deduction USA | 3 | 41 | 7.32% | 2.08 |
| 12aug21 CDF KA clean energy USA | 303 | 10,283 | 2.95% | 5.57 |
| 25aug21 CDF KA infrastructure USA | 2 | 29 | 6.90% | 1.49 |
| 16sep21 CDF KA battery storage USA | 1 | 18 | 5.56% | 1.07 |
| 06aug21 CDF KA volunteer USA | 6 | 144 | 4.17% | 3.91 |
| 04aug21 CDF KA donation USA | 8 | 346 | 2.31% | 4.13 |
| 06sep21 CDF KA ev chargers USA | 5 | 161 | 3.11% | 1.45 |
| 23aug21 CDF KA charging stations USA | 792 | 20,478 | 3.87% | 3.37 |
| 20aug21 CDF KA community dreams foundation USA | 19 | 752 | 2.53% | 2.75 |
| 30jul21 Donation campaign broad topics | 54 | 1,690 | 3.20% | 10.67 |
| 23sep21 CDF KA cleveland browns USA | 1 | 5 | 20.00% | 0.85 |
| 18aug21 CDF KA foundation USA | 359 | 10,996 | 3.26% | 6.81 |
| 1,774 | 57,466 | 3.09% | 5.14 |
