Google Ads case studies with higher than average CTR

Google Ads Case Studies with higher than average CTR

This is a list of some Google Ads campaigns designed and launched by Julio R. Sanoja during 2021 and 2022 with higher than average CTR.

  1. Customer: ASP Mexicana https://aspmexicana.com/

Campaign objective: Get qualified leads for steel products in the United States and Latam countries.

Campaign type: Google Ads Search

CTR obtained: From 3.57% to 14.54%

Metrics:

Campaign report
July 17, 2021 – July 17, 2022
CampaignImpr.ClicksCTRAvg. CPC
20jun22 Steel Storage English USA Exact Match8433.57%2.81
20apr22 No Magnéticos Colombia1715.88%0.47
Search Barras Redondas y Cuadradas3956736309.17%0.32
16jul21 Barras de Acero Mexico14354208714.54%0.63
17apr22 No Magnéticos Mexico1561610.26%1.14
Barras de acero no magnético4155933998.18%0.42
19apr22 No Magnéticos Argentina197105.08%0.48
10jun22 Servicio de Almacenamiento Acero México Exact Match358308.38%2.02
9630491769.53%0.44
  1. Customer: WeFranchiseU https://wefranchiseu.com/

Campaign objective: Get qualified leads for franchise consulting services in Latam countries.

Campaign type: Google Ads Search

CTR obtained: From 5.00% to 16.13%

Metrics:

Campaign report
June 18, 2022 – July 18, 2022
CampaignImpr.ClicksCTRAvg. CPC
10may22 Franchise Operations Manual Latam Phrase Match1001212.00%2.74
14jul22 Franquicias Latam Español Exact Match  Colombia31516.13%0.09
14jun22 Franchise Latam English Exact Match20315.00%1.03
23may22 Business Matchmaking Latam Exact Match4336.98%1.14
23may22 Business Matchmaking Latam Phrase Match6269.68%0.91
10may22 Franchise Operations Manual Latam Exact Match2015.00%2.6
37,5126111.63%0.22

 

  1. Customer: BioNova https://shopbnscience.com/

Campaign objective: Increase online sales for skin care products in United States

Campaign type: Google Ads Search and Display

CTR obtained: From 3.04% to 10.64%

Metrics:

Campaign report
June 21, 2022 – July 12, 2022
CampaignImpr.ClicksCTRAvg. cost
17jun22 Acne and Scar custom audience Apps Macys3,4361323.84%0.19
23jun22 Anti Aging Upper Lip Search Macys367328.72%0.82
24jun22 Anti Aging Upper Lip Search BioNova1411510.64%1.11
24jun22 Acne and Scar custom audience competitor websites BioNova1,745643.67%0.32
24jun22 Acne and Scar custom audience search BioNova2,212763.44%0.27
24jun22 Acne and Scar custom audience Apps BioNova2,468753.04%0.27
18jun22 Acne and Scar Search Macys540295.37%0.81
24jun22 Acne and Scar Search BioNova373225.90%0.84
138,9251,9171.38%0.29

 

  1. Customer: Chef Curry Cuisine http://chefcurryscuisine.com/

Campaign objective: Get qualified leads for personal chef services in Denver

Campaign type: Google Ads Search and Display

CTR obtained: From 1.59% in display to 10.71% in search

Metrics:

Campaign report
February 21, 2022 – April 3, 2022
CampaignImpr.ClicksCTRAvg. CPC
21feb22 Chef Curry Cuisine Custom Audience Websites chef competitors10,7621771.64%0.24
21feb22 Chef Curry Cuisine Affinity Audience Health and Wellness13,7002181.59%0.2
21feb22 Chef Curry Cuisine Search campaign8409010.71%2.64
21feb22 Chef Curry Cuisine Custom Audience chef Searches10,1741971.94%0.2
21feb22 Chef Curry Cuisine Custom Audience Websites chef directories11,4642221.94%0.18
46,9409041.93%0.45

 

  1. Customer: Community Dream Foundation https://cdreams.org/

Campaign objective: Get donations for the Foundation

Campaign type: Google Ads Search

CTR obtained: From 2.31% to 20.00% in search

Metrics:

Campaign report
July 30, 2021 – January 18, 2022
CampaignClicksImpr.CTRAvg. CPC
09sep21 CDF KA electric vehicles USA233726.18%0.99
16aug21 CDF KA tax deduction USA3417.32%2.08
12aug21 CDF KA clean energy USA30310,2832.95%5.57
25aug21 CDF KA infrastructure USA2296.90%1.49
16sep21 CDF KA battery storage USA1185.56%1.07
06aug21 CDF KA volunteer USA61444.17%3.91
04aug21 CDF KA donation USA83462.31%4.13
06sep21 CDF KA ev chargers USA51613.11%1.45
23aug21 CDF KA charging stations USA79220,4783.87%3.37
20aug21 CDF KA community dreams foundation USA197522.53%2.75
30jul21 Donation campaign broad topics541,6903.20%10.67
23sep21 CDF KA cleveland browns USA1520.00%0.85
18aug21 CDF KA foundation USA35910,9963.26%6.81
1,77457,4663.09%5.14

 

 

 

 

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