Google Ads case studies with higher than average CTR

Google Ads data mining audience experiments strategy

Google Ads Portfolio Case Studies from Julio R. Sanoja

Julio R. Sanoja is a Google Ads Consultant with 20 years of remote digital experience designing, launching and maintaining Google Ads campaigns using Google Ads Audience Experiments to get campaigns with higher than average CTR and Conversion Rates. Audience experiments are designed using Google three big databases: search, people and content-placements.

This is a list of some Google Ads campaigns designed and launched by Julio R. Sanoja during 2021 and 2022 with CTR higher than average, using audience experiments.

  1. Customer: ASP Mexicana https://aspmexicana.com/

Campaign objective: Get qualified leads for steel products in the United States and Latam countries.

Campaign type: Google Ads Search

CTR obtained: From 3.57% to 14.54%

Metrics:

Campaign report
July 17, 2021 – July 17, 2022
CampaignImpr.ClicksCTRAvg. CPC
20jun22 Steel Storage English USA Exact Match8433.57%2.81
20apr22 No Magnéticos Colombia1715.88%0.47
Search Barras Redondas y Cuadradas3956736309.17%0.32
16jul21 Barras de Acero Mexico14354208714.54%0.63
17apr22 No Magnéticos Mexico1561610.26%1.14
Barras de acero no magnético4155933998.18%0.42
19apr22 No Magnéticos Argentina197105.08%0.48
10jun22 Servicio de Almacenamiento Acero México Exact Match358308.38%2.02
9630491769.53%0.44
  1. Customer: WeFranchiseU https://wefranchiseu.com/

Campaign objective: Get qualified leads for franchise consulting services in Latam countries.

Campaign type: Google Ads Search

CTR obtained: From 5.00% to 16.13%

Metrics:

Campaign report
June 18, 2022 – July 18, 2022
CampaignImpr.ClicksCTRAvg. CPC
10may22 Franchise Operations Manual Latam Phrase Match1001212.00%2.74
14jul22 Franquicias Latam Español Exact Match  Colombia31516.13%0.09
14jun22 Franchise Latam English Exact Match20315.00%1.03
23may22 Business Matchmaking Latam Exact Match4336.98%1.14
23may22 Business Matchmaking Latam Phrase Match6269.68%0.91
10may22 Franchise Operations Manual Latam Exact Match2015.00%2.6
37,5126111.63%0.22

 

  1. Customer: BioNova https://shopbnscience.com/

Campaign objective: Increase online sales for skin care products in United States

Campaign type: Google Ads Search and Display

CTR obtained: From 3.04% to 10.64%

Metrics:

Campaign report
June 21, 2022 – July 12, 2022
CampaignImpr.ClicksCTRAvg. cost
17jun22 Acne and Scar custom audience Apps Macys3,4361323.84%0.19
23jun22 Anti Aging Upper Lip Search Macys367328.72%0.82
24jun22 Anti Aging Upper Lip Search BioNova1411510.64%1.11
24jun22 Acne and Scar custom audience competitor websites BioNova1,745643.67%0.32
24jun22 Acne and Scar custom audience search BioNova2,212763.44%0.27
24jun22 Acne and Scar custom audience Apps BioNova2,468753.04%0.27
18jun22 Acne and Scar Search Macys540295.37%0.81
24jun22 Acne and Scar Search BioNova373225.90%0.84
138,9251,9171.38%0.29

 

  1. Customer: Chef Curry Cuisine http://chefcurryscuisine.com/

Campaign objective: Get qualified leads for personal chef services in Denver

Campaign type: Google Ads Search and Display

CTR obtained: From 1.59% in display to 10.71% in search

Metrics:

Campaign report
February 21, 2022 – April 3, 2022
CampaignImpr.ClicksCTRAvg. CPC
21feb22 Chef Curry Cuisine Custom Audience Websites chef competitors10,7621771.64%0.24
21feb22 Chef Curry Cuisine Affinity Audience Health and Wellness13,7002181.59%0.2
21feb22 Chef Curry Cuisine Search campaign8409010.71%2.64
21feb22 Chef Curry Cuisine Custom Audience chef Searches10,1741971.94%0.2
21feb22 Chef Curry Cuisine Custom Audience Websites chef directories11,4642221.94%0.18
46,9409041.93%0.45

 

  1. Customer: Community Dream Foundation https://cdreams.org/

Campaign objective: Get donations for the Foundation

Campaign type: Google Ads Search

CTR obtained: From 2.31% to 20.00% in search

Metrics:

Campaign report
July 30, 2021 – January 18, 2022
CampaignClicksImpr.CTRAvg. CPC
09sep21 CDF KA electric vehicles USA233726.18%0.99
16aug21 CDF KA tax deduction USA3417.32%2.08
12aug21 CDF KA clean energy USA30310,2832.95%5.57
25aug21 CDF KA infrastructure USA2296.90%1.49
16sep21 CDF KA battery storage USA1185.56%1.07
06aug21 CDF KA volunteer USA61444.17%3.91
04aug21 CDF KA donation USA83462.31%4.13
06sep21 CDF KA ev chargers USA51613.11%1.45
23aug21 CDF KA charging stations USA79220,4783.87%3.37
20aug21 CDF KA community dreams foundation USA197522.53%2.75
30jul21 Donation campaign broad topics541,6903.20%10.67
23sep21 CDF KA cleveland browns USA1520.00%0.85
18aug21 CDF KA foundation USA35910,9963.26%6.81
1,77457,4663.09%5.14

 

 

 

 

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp
Share on email
Email
Scroll to Top