Social media marketing services for small businesses can be content services and or advertising services.
Social media content services produce and distribute content about the customer products and services.
Social media ads services produce and distribute ads about the customer products and services.
Both, content and ads are needed to reach the targeted audience.
Social media content lasts few days in the social media feed.
Social media ads last for as long as the customer pays for the social media ad campaign.
We would like to share with our readers a second social media LinkedIn ads campaign proposal we recently made to one of our customers.
Our customer needs distributors in Latin America for his products and services.
Our customer sells software and Apps for human resources and wants to sell these products and services in Latin America through distributors.
Payroll outsourcing companies are a good target to be distributors.
We made to our customer a proposal to setup and launch a second LinkedIn Campaign to target, by company name, the following payroll outsourcing companies in México, Colombia, Perú, and Ecuador.
Our current LinkedIn campaign that we launched last week is targeting the information technology industry by industry type, and it does not allow us to target individual companies by company name at the same campaign. Therefore, we need to setup and launch another campaign to target the audience by company name. LinkedIn only let you target companies either by industry type or by company name, but not both at the same campaign. We will need to have two campaigns, one by industry type and the second by company name.
We used Google to search for “payroll outsourcing companies” in México, Colombia, Perú, and Ecuador. We searched for each country individually.
We visited each of the first three Google search results pages’ links for each country. We selected the companies that give payroll outsourcing services in each country. We did not visit the search results links beyond the third results page because they were not relevant anymore.
We found the following payroll outsourcing companies using these search and research methodology:
Social media marketing services for small businesses can be an efficient digital marketing tool for small businesses.
You can read our previous article in the following link:
About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.