Google Display Ads platform is one of the most, if not the most powerful communication tool availbale in the market today. This Google technology has two big databases, one with all the world internet and mobile users and the other one with all the internet information, websites, apps and blogs. Businesses of all sizes can use this technology for their communication and advertising campaigns, starting with an investment of $ 10 per day, with a cost per click (CPC) that varies from $ 0.10 to $ 0.50 per click.
The big databases main targeting options are as follows:
Businesses can target any geographic area, from a single country, state, city, town, county, zip code, neighborhood.
Businesses can target demographics with gender female, male, unknown; age 18-24, 25-34, 35-44, 45-54, 55-64, 65+, unknown; parental status not a parent, parent, unknown; household income top 10%, 11-20%, 21-30%, 31-40%, 45-50%, lower 50%, unknow
Businesses can target affinity audiences by their interest and browsing patterns.
Businesses can target five main types of custom audiences by people with specific interests or purchase intentions; people who searched for any specific terms in Google; people who browse types of websites; people who use types of Apps and people who visited certain physical places.
Businesses can target content by keywords, phrases, topics, websites and apps.
Businesses can use any of the above targeting variables or a combination of them. This means that you can target any person in the world that uses internet and mobile phone and also you can target any content in the internet, or a combination of them.