AdWords Consulting and Google in New York are important for your business
AdWords Consulting and Google in New York are helping local businesses with their digital marketing needs.
AdWords consulting can be one of the best investments for businesses looking to grow their online market share. The key to AdWords success is working with an expert who understands the value of your marketing dollars. AdWords consulting can:
- Take a major marketing stress off your hands
- Ensure you don’t waste your precious marketing dollars
- Maximize the profits from your marketing efforts
- Ensure you don’t get left in the dust by the competition
…And much more!
An AdWords expert understands how to stretch your marketing dollar further and maximize your profits. It can be difficult for businesses to find these types of experts. Top-tier AdWords consulting are tough to find and priced at a Premium.
When hiring AdWords consulting – you pay for the premium pricing to make more money. Think about this example. You have the choice between two AdWords consultants. One consultant charges $100 per hour and the other consultant charges $200 per hour. On paper, you may think the $100 per hour consultant is the best option for your business.
In reality, you’ll always get what you pay for with regards to AdWords consulting. The $100 an hour expert may increase your profits by 20-30%. The $200 per hour consultant can increase your profits by 80-90%. As long as you have a decent AdWords budget, you can see the more expensive consultant will be a better deal (over the long haul).
Businesses also should pay attention to how you’re being billed for AdWords consulting. If he, she, or the agency does not offer transparent billing – then you’ll want to avoid working with the agency or individual. Reputable AdWords experts offer transparent billing by the hour – in a similar manner as a lawyer billing for his or her time.
All in with Google in New York City
Every business operates in a different manner. Some businesses run as “brick and mortar” outfits. Other businesses prefer to operate on the world wide web and use AdWords consulting. Many businesses do a little bit of both, yet businesses in major cities (like New York City) often have a greater understanding of how important the web can be. One such business is Poppin, a New York City-based business built on the Internet.
Poppin has grown rapidly over the last five years. Since opening its doors, the company has gone from a small office supply company to the forefront of design innovation in the fashion capital of the United States. Since opening, Poppin has grown from 10 employees to over 100 employees. The company has been featured in InStyle and Vogue and shows no signs of slowing down.
“Poppin is becoming the single source for companies who want to create modern, inspiring workspaces that are open, collaborative, and allow for self-expression,” states Chairman and CEO Randy Nicolau. Over the course of 2014, the company doubles revenue and had products selling in over 2,000 retail locations. With product offerings tailor-made to furnish the new wave of businesses and startups, along with college dorm rooms – Poppin is showing no signs of slowing down.
In fact, many see the company continuing to grow. The company focuses on selling to companies, “”constantly growing, moving, adding people, and changing offices.” Due to the nature of their clientele, CEO Nicolau understands how important web search and Google are to his business’s success.
With over 500 product offerings (each in 10-15 colors), the world wide web is truly the only arena large enough to showcase all their products. Thus, Poppin uses some Google tools, including:
- Google Drive Google Apps
- Google Product Listings Ads
Randy knows AdWords has been huge for his company, “From day one, we launched with extensive Google campaigns,” he says. “To be able to expand into Product Listing Ads was a huge win, one that continues to pay dividends for us today.”
Poppin is a company fueled by youth, as Nicolau claims, in a company that is driven almost entirely by a millennial workforce, we could not exist without Google Drive and Google Apps. We are the quintessential Google-powered company.” Due to Poppin’s focus on the online side of the business, the company has seen accolades pour in. One such award was a spot on Crain’s Top 100 Places to Work in NYC.
As Google continues to innovate, Randy anticipates his company will continue to use Google more and more with each passing year. He understands that “Our business would not be possible without the advent of the web. That is, not in the way we’ve imagined it.”
No matter what Poppin does – whether it be learning through Google Analytics or utilizing YouTube to unveil new, innovative products, Randy knows Google will be at the forefront of his marketing and growth. For Randy – Google provides, “A solution that keeps up with us as we experience hyper-growth.”
Google By The Numbers In The State Of New York https://www.google.com/adwords/
Being one of the largest and richest cities in the world (and state), not to mention a town at the forefront of technological advances – New York businesses use Google a lot and AdWords consulting a lot.
Poppin is one of numerous businesses in New York who benefits from Google’s suite of tools and products. For example:
- In 2014, over 171,000 New York businesses took advantage of Google’s advertising tool (AdWords and AdSense).
- This led to Google providing nearly $21.5 billion in economic activity to businesses in the state throughout 2014.
- Google also provided over $22 million in free advertising to 772 New York non-profit organizations by way of the Google Ad Grants Project.
- As well, Google has offices in New York City. Google employees over 4,000 New Yorkers full-time. The company has offices in the city and Clifton Park.
This article was written by the LeAds copywriter team. LeAds is one of the most experienced Google Adwords Consulting Agencies, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and AdWords work for your business.
The data and the images in this article were taken from the Google USA Report 2014.
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