Our digital marketing agency for small business has been featured at Upcity as one of the top digital marketing agencies in Miami.
You can see the information at the following links:
Our digital marketing agency for small business, MSalesLeads, was listed number 1 among 38 digital marketing agencies for small and medium sized businesses in Miami.
Upcity analyzed digital marketing agencies in Miami to find great digital marketing partners for small and medium sized businesses.
We are proud to be number 1 in a 38 agencies list in Miami, and we thank all of our clients and partners for this achievement.
Thank you Upcity for this great news.
This announcement makes us to keep working hard for our prospects and customers, which are all small businesses in Miami, and all over the country.
Small and medium sized businesses need to design, execute and maintain what we call the four major components of a digital marketing campaign for small businesses: Media, Content, Google and Ads.
Media is where small business can publish and post owned content. There are three types of media, owned, paid and earned.
Owned media are those digital media that can be designed, developed and maintained by the small business. These include website, blog, social network business pages, social network group pages, email newsletter service, webinars service.
Paid media are those media that can be paid to publish content. These include PR campaigns, Directory listings, Business association listing.
Earned media are those media that cannot be either owned nor paid, but earned. These include the likes, comment, share, post, retweet, links, follow, review, testimonials, clicks, virality, and all type of small business content user engagement. Small business earns media by producing, publishing and posting great educational and useful content for his prospects and customers.
Small businesses should have the following owned digital media channels to serve their prospects and customers online:
- LinkedIn personal page
- LinkedIn company page
- LinkedIn group page
- SlideShare company page
- Facebook personal page
- Facebook company page
- Facebook group page
- Twitter personal page
- Twitter company page
- Instagram personal page
- Instagram company page
- Google plus personal page
- Google plus company page
- Google My Business page
- Medium personal page
- Quora personal page
- National directories listing
- Local directories listing
- Business Associations listing
- Business Directories listing
- Email newsletter account
- Webinar account
All these digital media channels should be designed and developed with the small business image and logo specifications.
All these digital media channels will be used for several business purposes: create customers and prospects communities, serve and take care of customers and prospects online, distribute content for customers and prospects, and build trust.
Content is the most important component of a small business online presence.
There are many types of digital content, such as videos, images, and articles, and all can be used to educate and inspire prospects and customers. However, article is the type of content recommended for small businesses.
There are two major benefits with the production and distribution of articles. First, customer and prospects education; and second Google ranking in search results.
Articles should be written either by the subject matter expert or by an expert writer who interview the subject matter expert and research about the article topics.
Articles should be published originally in the small business WordPress Blog, and then should be distributed or posted in all the small business digital channels described above.
Articles should also be distributed in selected local paid media through a PR campaign.
Small businesses must have a business Gmail account and use it to sign up in all Google marketing products: Search Console, Analytics, AdWords, My Business, MAPS.
Small businesses should have the following Google marketing products setup and launched in order to improve their online presence, customer and prospects service and Google search ranking: Gmail account, Search Console, Analytics, AdWords, My Business with address verification and reviews, MAPS, mobile test compliance, speed test compliance, webmaster guidelines compliance, links guidelines compliance, search guidelines for AMP pages, AdWords Keyword tool
Validate your business name, address, and phone (NAP) with Google My Business and MAPS. This will be used by Google for your local SEO.
Encourage your customers to write reviews about your business in Google reviews.
Use the same business name, address, and phone (NAP) in all your media channels, website, blog, social media, directories, business associations, newsletters.
Make your website to comply with all Google Webmaster guidelines and with all Google speed and mobile tests. You can see our previous article about this topic in the following link:
Small business needs a digital advertising campaign since to complement the content marketing campaign.
There are two types of digital advertising, search and display. Google is the leader in search advertising, and Google and Facebook are the leaders in display advertising.
A small business should have both, a Google AdWords search advertising campaign and a Google AdWords and Facebook display advertising campaign.
A small business will be positioned in Internet after these four digital marketing components and in place and running well. Benefits are many such as customer satisfaction, customer communities, customer service improvement, lead generation, revenue increase.
Takes time, effort, and a reasonable budget to achieve this important small business objective, but it is key in the small business future progress.
Small businesses should have the following digital advertising campaigns running in a permanent manner:
- Google AdWords search campaign
- Google AdWords display campaign
- Facebook Ads display campaign (optional)
- LinkedIn Ads display campaign (optional)
Small businesses will begin to enjoy the improve of the following business areas after these four online presence components are in place running well: Media, Content, Google, and Ads.
Customer and prospects service. Customer and prospects satisfaction. Customers and prospects communities. Professional brand top of mind awareness. Lead generation. Market share and revenue.
You can read our previous article in the following link:
About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.