How can a small business reach new customers in the digital era?
By designing, executing, monitoring, testing A/B, and adjusting, some of the following content campaigns to know which ones are the most effective, efficient and satisfactory campaigns:
Google AdWords Search
Google AdWords Display
Google Search Engine Optimization (SEO)
Facebooks Display Ads
LinkedIn Display Ads
Instagram Display Ads
Mobile Text Message Marketing
Social Network Content Marketing
We have to do consulting and strategy before designing any campaign. We need to know our audience very well and we need to know their needs very well so we can create few good messages and we can design a well segmented and accurate campaign to spread out these messages. Reach all audience with rich content.
Once again, consulting and strategy is key for the campaigns success, plus a well segmented audience and a creative message. Then testing A/B and adjusting the campaigns according to the campaign metrics and engagement metrics.
You may be lucky enough and get one of your contents viral.
You can read our previous article in the following link: