Small businesses can increase their website traffic by two ways:
- Article marketing campaigns
- Advertising campaigns
Article marketing campaigns
Article marketing is the production and distribution of articles about the business products and services and how they satisfy customer’s needs.
The articles production must be done by a copywriter who can be a subject matter expert or not. If the copywriter is a subject matter expert, he or she can work by themselves. If the copywriter is not a subject matter expert, he or she needs to work together with the business subject matter expert.
Most small businesses owners and managers are subject matter experts, but they are not copywriters.
Most copywriters are not small businesses subject matter experts, but they are copywriters.
Small business owners and managers have to work together with copywriters to produce the articles.
Once the articles are produced, they have to be originally published at the small business WordPress blog, and then distributed at the small business social network business pages and guest blogs, and sent by email to customers and prospects.
Article marketing takes between 2 and 5 years and 200 to 500 articles to position the small business at Internet and digital media.
First page of Google is conquered with article marketing.
Article marketing positions the small businesses, their brands, products and services in Internet and digital media. Takes time, but it has to be done.
Advertising campaigns
There are two types of digital advertising campaigns that small businesses can perform. Search and Display advertising campaigns.
Google is the leader in search advertising campaigns.
Small businesses can position themselves at the first page of Google by executing a Google Ads Search campaign.
Display advertising campaigns have several vendors: Google, Facebook, Instagram, LinkedIn, Amazon, and others small players.
Small businesses can position themselves at Internet and digital media by executing a Display advertising campaign with one or several vendors, depending upon who their audience is.
Small businesses will increase website traffic and therefore revenues, by implementing in a permanent manner, an article marketing campaign and an advertising campaign.
You can read our previous article in the following link:
https://www.msalesleads.com/how-can-small-businesses-get-earned-media-case-study/
This article, and all our previous articles, are originally published at our Blog at https://www.msalesleads.com/category/articles/ , and then they are distributed in all our social network pages, and email marketing.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.
