This article is addressed to small business owners and small business marketing managers that are searching for lead generation campaigns for their B2B and B2C businesses.
We will list in this article the most effective, efficient, and satisfactory, lead generation campaigns available currently in the market for small businesses.
There are two types of lead generation campaigns for small businesses. Advertising campaigns and Content campaigns.
Advertising campaigns generate leads right after the campaigns are launched, almost immediately, a matter of days, in the short term.
Content campaigns takes, at least, 6 months after the campaign are launched, to start generating leads. It takes time. Content campaigns take 2 to 3 years to consolidate as permanent lead generation tools.
Lead generation campaigns for B2B small businesses:
- LinkedIn Sponsored Content Advertising campaign
- Google AdWords Search Advertising campaign
- Content marketing campaign (Google SEO, Social Networks, Email)
Lead generation campaigns for B2C small businesses:
- Google AdWords Display Advertising campaign
- Facebook/Instagram Display Advertising campaign
- Google AdWords Search Advertising campaign
- Content marketing campaign (Google SEO, Social Networks, Email)
Lead generation campaigns for B2B small businesses:
- LinkedIn Sponsored Content campaign
LinkedIn is the world largest professional network, with more than 562 million users in more than 200 countries.
Small businesses can launch a lead generation sponsored content campaign to deliver the message to their right audience, segmented by geographic location (country, state, city), company name, company industry, company size (employee’s numbers), job title, job function, job seniority.
LinkedIn Sponsored Content campaign is a very effective, efficient, and satisfactory lead generation campaign for a B2B small business.
You can read one of our LinkedIn Sponsored Content campaigns case study in the following article link:
You can read additional information about the LinkedIn Sponsored Content ad campaigns in the following article link:
https://www.msalesleads.com/linkedin-advertising-campaigns-for-b2b-small-businesses/
- Google AdWords Search campaign
B2B small businesses can target their audience at the first page of Google search results by launching a Google AdWords Search campaign, to position their business at the first page of Google when their audience searches for their products and services at their geographic location.
The first page of Google is the crown jewel of digital marketing for B2B businesses. Most of the B2B purchases begin with a Google search.
- Content marketing campaign (Google SEO, Social Networks, Email)
Content marketing campaigns consist of the production, publication, and distribution of articles about the B2B small business products, services, and customer needs.
Articles must be published originally at the B2B small business WordPress website Blog.
Articles must be distributed after publication in the following B2B small business owned media: Google Search Console, Merchant Circle, Reddit, Quora, Medium, Google Communities, Google Plus, Twitter, Instagram, Facebook page, Facebook Group, SlideShare, LinkedIn company page, LinkedIn group, LinkedIn articles, Linkedin post, email marketing.
This content marketing campaign will position the B2B small business at the first page of Google organic search results after 2 or 3 years and 200 to 300 articles. This will be lead generation machine, the conquest of the first page of Google organic search results.
This content marketing campaign will position the B2B small business at social networks and prospects and customer’s emails after 2 or 3 years and 200 to 300 articles.
Lead generation campaigns for B2C small businesses:
- Google AdWords Display campaign
B2C small businesses can target their audience by launching a Google AdWords Display campaign.
Google AdWords Display campaigns can be segmented by the following personal variables: geographic location (country, state, city, zip code), age, gender, interests, shopping patterns, and browsing patterns.
Google AdWords Display campaigns can also be segmented by the following content variables: words, topics, and websites.
Google delivers the ad to the segmented audience in Internet websites, Apps, and the mobile phone; every time the audience browses Internet, uses and App, or uses the mobile phone.
Google AdWords Display is a very effective, efficient, and satisfactory campaign to generate leads for a B2C small business.
- Facebook/Instagram Display campaign
B2C small businesses can target their audience by launching a Facebook/Instagram Display campaign.
Facebook/Instagram Display campaigns can be segmented by the following personal variables: geographic location, age, gender, interests.
Facebook/Instagram deliver the ad to the segmented audience when they login Facebook and Instagram.
Facebook/Instagram Display is not as effective, efficient, and satisfactory as Google Display is, to generate leads for a B2C small business.
- Google AdWords Search campaign
B2C small businesses can target their audience at the first page of Google search results by launching a Google AdWords Search campaign, to position their business at the first page of Google when their audience searches for their products and services at their geographic location.
The first page of Google is the crown jewel of digital marketing for B2C small businesses. Most of the B2C small businesses purchases begin with a Google search.
- Content marketing campaign (Google SEO, Social Networks, Email)
Content marketing campaigns consist of the production, publication, and distribution of articles about the B2C small business products, services, and customer needs.
Articles must be published originally at the B2C small business WordPress website Blog.
Articles must be distributed after publication in the following B2C small business owned media: Google Search Console, Merchant Circle, Reddit, Quora, Medium, Google Communities, Google Plus, Twitter, Instagram, Facebook page, Facebook Group, SlideShare, LinkedIn company page, LinkedIn group, LinkedIn articles, Linkedin post, email marketing.
This content marketing campaign will position the B2C small business at the first page of Google organic search results after 2 or 3 years and 200 to 300 articles. This will be lead generation machine, the conquest of the first page of Google organic search results.
This content marketing campaign will position the B2C small business at social networks and prospects and customer’s emails after 2 or 3 years and 200 to 300 articles.
You can read our previous article in the following link:
https://www.msalesleads.com/lead-generation-campaign-for-a-solar-panel-small-business/
About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses in Miami, Florida. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; and get qualified leads and new customers online. We have been doing this for the last 16 years. You can write me juliosanoja@msalesleads.com or you can call me 305-918-9793.
