Google is one of the most powerful companies in the world. They have the information, knowledge and economic power that no other company has at the present time.
Information power
Google has one of the biggest database in the world. This big database has the following information from more than 4,500 million people in the world that use internet and mobile phones: geographic location, age, gender, internet searches and interests. This big database also has the following information for all the Internet content: words, topics, webpages and websites. All this information is used by Google to sell search and display advertising to companies all over the world, without displaying personal information, thus, keeping the privacy of every internet and mobile user.
Every piece of new content that is published on the Internet, is stored in this Google big database. Everything people do with their mobiles and everything people do on the Internet, is stored in this big database. Google knows you more than you know yourself.
Google mission: “Since Google started in 1998, our mission has always been to organize the world’s information and make it universally accessible and useful.”
This world´s information has been organized by Google and it is universally accessible and useful to everyone through several powerful Google search engines that monopolize the Internet search: Google Search for commercial and general information; Google YouTube for videos; Google Images for pictures and images; Google Maps for maps; Google Scholar for academic and scientific papers; Google Books for books; Google News for news; and recently Google Health for personal medical records. Never before in our civilization, a private or public organization, has had such information power.
Knowledge power
Google has 100,000 employees worldwide, and most of these employees have a PhD degree. Most of the world artificial intelligence (AI), machine learning (ML) and natural language processing (NLP) engineers work at Google. The talented artificial intelligence startup companies in the world have been acquired by Google, such is the case of the UK DeepMind Technologies company. There are few companies in the world with this technological power, and Google is one of them.
Artificial intelligence and natural language processing are two of the most disruptive technologies of our civilization, and Google is doing all possible things to be the leader in these industries. These new technologies will be used in all industries.
Economic power
Google sells $ 150 billion per year in digital advertising, which is 50% of the total $ 300 billion per year digital advertising business, and it is also 25% of the total $ 600 billion per year global digital and traditional advertising business. Google is the global leader in the digital advertising business, and as the traditional advertising investment moves to digital advertising, Google will continue to grow.
Market capitalization is high for Google, reaching its highest at $ 1 trillion, becoming one of the few companies in the world that has reached this market value, along with Apple, Amazon and Microsoft.
Brand value is important for Google, being the second most valuable brand in the world after Amazon. Brand value for Google is $ 160 billion.
Cash and financial reserves are powerful for Google, with more than $ 117 billion in cash and financial reserves, which makes them belong to the top 5 US cash holder’s companies: Google, Apple, Microsoft, Cisco and Oracle.
Lobby spending is high for Google, being one of the top technological company lobby spender in USA. They spent $ 22 million in lobby in 2018.
You can read our previous article in the following link:
https://www.msalesleads.com/how-to-do-content-marketing/
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