Digital marketing is like physical marketing, therefore you must do it the same way:
- Geography: You must address your content and ads to your geographic area of influence. Either a town, a city or a state.
- People: You must address your content and ads to your prospects and customers. Either by industry type, by business size, job function, job position, or by demographic variables (age, gender, interests).
- Needs: You must write your content and ads to satisfy your prospects and customers needs. Be specific with the message, and show your prospects and customers how your products and services can satisfy their needs.
Focus and concentrate all your digital marketing content and ads in your geography, your people, and their needs.
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About the Author:
This article was written by Julio R. Sanoja, owner and founder at MSalesLeads, a digital marketing agency for small and mid-size businesses. We help small and mid-size businesses to go and grow their businesses online; position their brands, products and services online; get qualified leads and new customers online. Julio has been a digital marketing consultant for the last 16 years.