Top SEO Companies in South Dakota Use Google to Help Educational Institutions Expand.
Top SEO Companies in South Dakota Use Google to Help Small Educational Institutions Expand their Services and Class Selections to Compete with the Big Guys.
Top SEO Companies no longer compete to earn your business; they compete on behalf of your business. These companies have learned the ins and outs of SEO marketing and bring it to your doorstep to help you grow. You no longer have to be a small fish in a big sea. With the help of top SEO companies, you can now be a big fish in a big sea, competing with the biggest competitors on the same level for the same prize. You can maintain a larger presence, even if you are relatively small on the inside.
Imagine having the ability, as an institution of higher learning, to be among the first websites a person looking for your niche finds through a Google search. Because you are small and have a limited budget with a specific niche, you may think this sounds impossible. However, with the help of the top SEO companies, this is neither impossible nor improbable. The internet does not concern itself with the size of your business. It is more impressed by the effort your business takes to reach its target market. Utilizing top SEO companies allows you to:
- Express an effort to reach your customer base
- Compete with the larger competitors in your industry
- Create a brand for your business online
- Express your niche while building your brand online
… and more.
In today’s educational environment, more and more people are choosing non-traditional routes for education, such as adult learning and online classes. Therefore, more and more institutions of higher learning are working to appeal to a new niche of students: those with busy lives who care about bettering themselves. These new types of students do not have time to visit a campus or scour the internet to find just the right fit. They are looking for affordability, ease of access, and their preferred course of study. In order to compete in this environment, you need to market your institution online to reach these students quickly and organically. You need to work with the top SEO companies to make sure you are not on page two of the search results that appear for these queries. As a result, you will see your business grow and be able to compete with your competitors on their level– not a step behind.
One key to success when working with one of the top SEO companies is communicating your goals and mission in the manner in which you always envisioned. In other words, top SEO companies will not forgo your entire mission to help you get your brand known. Rather, they will enhance your brand to express your misión.
University of Sioux Falls and Google in South Dakota
Universities have centuries of history, culture, and traditions. However, as centuries come and go, traditions and cultures need to adapt to the changing tides to continue to hold their prominent places in the future. Such is the case with the University of Sioux Falls, a small Christian liberal arts university committed to education in humanities, science, and professions. The institution was founded in 1883 and has grown to offer over 80 undergraduate, adult learner, and graduate programs. Now, in the new digital age, the university has grown due to the efforts of the marketing department to enhance their online presence and digital marketing. “In the not-so-distant past, colleges like USF gained the majority of their leads by counselors visiting high schools and college fairs. Students filled out interest cards and the admissions office mailed them packets within a week or two,” says Megan Fischer, Vice President of Marketing. “Today, our marketing options are vast, thanks to an array of digital tools at our disposal, such as our new mobile website and online conversion forms, just to name a few.”
USF used Google tools to reach their prospective students. “One simple example of success is our sought-after accelerated nursing program. We experience high-quality traffic to our website thanks to Google making it easy for potential students to locate our program through the web.” 40% of their web traffic comes from Google sources, such as AdWords and Google search. In addition, in 2012, when they noticed a dip in website traffic, they increased their Google AdWords efforts. This additional focus allowed for a 275% increase in online submission forms from 2012 through 2013. USF utilizes numerous Google resources to help increase traffic and manage their online presence, including:
- Google AdWords
- Google Analytics
… and more.
In addition to admissions, University of Sioux Falls runs an online job and internship database, called Cougar Careers, which posts 2,500 positions each year from employers looking to hire USF graduates and students. As a result of this database, the school has a 97% placement rate. “The 16- to 18-year-olds we’re recruiting for our traditional program have grown up in a time where they don’t know any different, and our adult market expects the same. This makes the web our number one marketing tool.”
Google By The Numbers In The State Of South Dakota
South Dakota defines the Midwest. When you think South Dakota, you think Mount Rushmore, Deadwood, the Missouri River, the Jewel Cave, the Badlands, and Crazy Horse. It is one of the great tourist spots of the Midwest. However, it is also a great place for education and entrepreneurs. Many people head to South Dakota for a great education and stay for a great life. However, this influx of entrepreneurs requires new business owners to have and maintain a competitive edge. Google and its business tools can help give these new business owners the competitive edge they need to thrive.
University of Sioux Falls is one of many businesses and non-profit organizations in South Dakota who benefit from Google’s suite of tools and products. For example:
- In 2013, Google helped South Dakota businesses, website publishers, and non-profits see $55.6 million of economic activity.
- 2,300 South Dakota businesses and non-profits benefited from Google’s tools, such as AdWords and AdSense.
- Google Ad Grants Program raised $120,000 worth of free advertising for two South Dakota non-profits.
This article was written by the LeAds copywriting team. LeAds is one of the most experienced Google Leads Companies, specializing in Google AdWords and Google SEO, in the United States. Please visit our website at www.msalesleads.com for more information about making Google Search and Google AdWords work for your business.
The data in this article was based on the Google USA Report 2013.
You can read our previous article in the following link: