Your business needs to get qualified leads in a permanent manner.
A good digital marketing strategy will help you to obtain this important business goal within a 1 to 2 years’ time period.
You want to get the following 3 marketing objectives with your digital marketing strategy: be found, seen and remembered
- Be found when your prospects search for your products and services
- Be seen when your prospects browse internet
- Be remembered when your prospects need your products and services
To achieve the above 3 digital marketing objectives, you need to execute in a frequent and permanent manner the following 3 marketing and advertising campaigns:
Media campaign
You have to be in the major media in your geographic area through some type of PR media campaign.
Content campaign
You have to write and publish articles about your products, services and customer’s needs.
Please see our previous article about this topic in the following link:
https://www.msalesleads.com/the-5-ps-of-digital-content-marketing-for-small-business/
Advertising campaign
You have to execute a Google AdWords advertising search campaign and a Google AdWords advertising display campaign. You may execute additional display campaigns in Facebook, LinkedIn and other social networks. But Google is a must.
If you keep these 3 campaigns (media, content, and advertising) in a frequent and permanent manner, then your business will be found, seen, and remembered. Therefore, you will get qualified leads in a frequent and permanent manner.
This article was written by Julio Sanoja Rial, CEO & Founder of LeAds, a Google AdWords advertising agency in Miami, Florida that you can visit at www.msalesleads.com
You can write me to juliosanoja@msalesleads.com or you can call me to 305-918-9793.
You can read our previous article in the following link:
https://www.msalesleads.com/how-to-reach-new-customers-in-internet/
